by Forbes Agency Council | Expert Panel
All successful advertising and marketing campaigns tell a story. Yet, some storytelling mediums have proven to be far more compelling to consumers than others. Visual storytelling captures both people’s eyes and their imagination, helping to quickly build narratives in the viewer’s mind through easy-to-follow cues.
Of course, haphazardly dropping a random mix of images into an advertising campaign, as striking as they might be, won’t equate to visual storytelling. A great visual advertisement engages viewers by telling a story and making them part of it.