Recently, Hootsuite released its annual report predicting some of the hottest new social media trends for 2021, including a new focus on the baby boomer generation and a reevaluation for some brands where their social media presence is concerned. In the rapidly expanding digital frontier, it can be frustrating trying to keep up with all of the latest fads. Here’s the good news: You don’t have to. In fact, you probably shouldn’t.
Trend chasing is a dangerous game. It can be very hard to master every emerging trend, and even if you do, your audience will likely be aware of what you’re doing. Struggle and desperation are not good looks for a brand, and ironically, nothing drives an audience away more than when a business is trying too hard to appeal to them.
This article originally appeared on Forbes.com, on December 23, 2020. Read the rest of the article here.