For so many businesses in this increasingly overwhelming online climate, access to usernames and passwords can make or break your business. You have to login to do everything from transferring money from your bank account to paying your electric bill. At times I am actually amazed at how many login/password combos that I actually remember […]
Read More“Hey, Your Links Aren’t Working!” – How to Avoid This and Other Social Media Pitfalls
8Jul
There is nothing worse than being called out by your target audience for a broken link, mis-spelling or grammatical mistake on one of your social media updates or profiles. The obvious way to avoid this would be to proof-read and double check all of the links and content before you post. But what happens when […]
Read MoreStep-By-Step: How to Do a Competitive Analysis on Social Media
24Jun
One of the things I tell prospective clients, as well as those interested in exploring the value of social media marketing for their company, is that one of the most important reasons to become involved with the social media world is to keep, or gain, a competitive edge over your competition. I’ve spoken before about […]
Read MoreQuick Admin Set-Up Tips for Your Facebook Business Page
21Jun
Setting up a Facebook Page for the first time can be a slightly confusing endeavor. If you have just decided that you are going to throw your marketing hat into the Facebook ring, there are many aspects of proper page setup that you are going to have to know. On the front end (your visible […]
Read More5 Ways to Effectively Manage Your LinkedIn Group
30May
In my last post I discussed how to setup your own custom LinkedIn Group in order to market your business effectively. Hopefully by now you have used the step-by-step instructions to get your very own LinkedIn Group off the ground. But now what? You’ve probably started some discussions, sent out a few invitations…but isn’t there […]
Read MoreHow to Create Your Own Custom LinkedIn Group
24May
When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few. I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn. They truly are powerhouses for not only […]
Read More“I Have Enough Sales – I Don’t Need Social Media” – Why Social Media Marketing is Not All About Sales
23May
One thing I hear again and again at trade shows, speaking engagements, consultations and even on sales calls is the statement “I have enough sales, I don’t need social media.” This statement is one that I completely understand. If the sales were pouring in using traditional marketing methods, why would you go for social media […]
Read MoreMy Social Media Company Did What?! 10 Questions to Ask a Social Media Marketing Company Before You Hire Them
22May
Yesterday something happened that spurred me on to write this article and help protect other businesses. I had a sales call scheduled with the owner of a beauty company. They reached out to us, gave us some initial information and we decided via email it would be best to connect “live” to learn more about […]
Read MoreSocial Media 101: 8 Steps to Social Media Marketing Success
17May
Social media has taken the world by storm over the last few years. It not only serves as a great form of public relations for any organization, but as a wonderful way to network, measure your efforts as a business, see what the competition, your peers, and industry leaders are doing. It is a tool […]
Read MorePinterest: 5 Quick Fixes to a Stagnant Profile
14May
When formulating your marketing strategy, images can be crucial to conveying your message to members of your target audience. Don’t think so? How about your website, brochures, commercials, YouTube videos, billboards, business cards and more? So, as you can see, your company is a bit more visual than you give it credit for. This brings […]
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