The huge brands have huge secrets: the kind that can skyrocket you to success. But, as you can imagine, they aren’t too keen on sharing them. However, just because a strategy was thought up by a big brand think tank doesn’t mean your small or midsize business can’t use them. When we say a “big-brand […]

When confronted by a marketing team, many brand owners and even C-level executives think, both to themselves and out loud, “Pssh, I could do that!” Well, the time has come to put you to the test! What does it take to be a truly effective social media marketer? One that can push a brand like […]

With all of the conveniences brought to us by our favorite email marketing platforms, it’s unfortunately really easy to send a truly spammy amount of emails to our customers. But it’s also easy to send too few. What exactly is the right amount? As usual, it’s a simple question with a complicated answer. Here’s how […]

Gossip, controversy, and scandal—there’s no denying that they get people talking! It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, social media in particular eats it up as quickly as possible for a few weeks…before moving on to the next target.  While controversy is […]

Direct messages are one of the most-used features on all of social media. On Instagram alone, users send over 400 million messages to businesses every day by replying to stories or inquiring about products and business opportunities. Just a note: this blog will not be about the construction of chatbots or automations, but rather about […]

When you ignore your comments section, you’re leaving your devoted audience out in the cold! Does that sound dramatic? I promise it isn’t! Engagement on social media isn’t always easy to come by. If you don’t have a way of organically siphoning people to your page and can’t afford to boost posts, your posts could […]

While it’s true that there is a limitless amount of digital space, that’s only true in the technical sense. An infinite amount of brands can create social media accounts, but rising competition means that not every brand has an equal shot at being successful on social media. Part of this is just name recognition. If […]

The biggest asset of social media is that it allows your brand to have almost-instantaneous connections with your audience. While all platforms allow this, they are not all created equal and favor different kinds of brands. Your Facebook and LinkedIn strategies, for example, should not be interchangeable. The two platforms have different uses, so your […]

Lost revenue, lost labor, and a new economy to try and survive in—this is what the Covid-19 pandemic has given to businesses of all levels. As marketers, we need to be understanding of the current climate and the delicate situations that our clients might find themselves in. If a client that you value your relationship […]

Does your team have a hard time getting projects smoothly across the finish line? Does it feel like deadlines keep getting pushed back again and again? To tackle your problems, you need to isolate them first and figure out their source. Here are the most common red flags that a campaign might be going a […]