Here are a few tips that will help you get the most out of your influencer marketing campaign. These mostly relate to micro-influencers (as they are cheaper and more effective), but they can also be used with macro-influencers. Do Remember that Influencer Marketing is a Collaborative Situation. You are not hiring a social media influencer […]
Read MoreTools of the Trade: Let’s Get Creative!
6Jun
There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]
Read MoreThe Easy Way to Feature Videos on Your Facebook Page
28May
Posting your videos on Facebook is by no means a new idea. In fact it has been around nearly since the inception of the site years ago. What we want to focus on here is a Facebook enhancement that helps you present your videos in a more professional and engaging way to your audience. This […]
Read More5 Engagement Tips For Small Businesses
2May
Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]
Read MoreHow Customers Can Do The Marketing For You Via User Generated Content
5Mar
You go into your favorite pizza shop and on the counter next to the cash register is a small sign that says “Like us on Facebook!” At your eye doctor, right next to display of business cards, there’s a laminated flyer that says “Give us a good rating on Facebook!” Even at your child’s school, […]
Read MoreThe 6 Most Effective Forms of Email Marketing
30Nov
If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]
Read MoreHow To Create Marketing Personas
29Aug
What Are Marketing Personas? Marketing personas (or buyer profiles) are fictional profiles of your customers or potential customers. These profiles list every bit of information about a customer that would be helpful to know for marketing purposes. Unless your company is selling something very general, your customers will be a large but finite group and […]
Read MoreAn Introduction to Pay Per Click Advertising
24Aug
What is Pay Per Click? Pay Per Click (PPC) is most often used to describe the use of buying advertisements on search engines. Most commonly, these ads show up as sponsored search results at the top of search listings. As opposed to SEO, where content is designed to appear higher on search engines organically, PPC […]
Read MoreAn Introduction To SEO
22Aug
Search Engine Optimization is the science (or art) of writing content so that it appears higher in search engine results. Since Google is the largest and most popular search engine, much of SEO equates to figuring out how to play by Google’s rules.The problem is Google changes its rules regularly. So SEO (like anything else) […]
Read MoreWhat Is Marketing Automation?
16Aug
As the name suggests, marketing automation is a way of making parts of your marketing campaigns run by themselves. Realistically, this can mean almost anything automated that’s connected to your marketing. That’s one of the benefits of automation, it can be scaled to any size, from small processes that help you to complete administrative tasks, […]
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