Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]
Read MoreSocial Media Zen: 3 Mantras to Get You On Your Way
27Jul
You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]
Read MoreThe Power of Video for Marketing Your Assisted Living Facility
25Apr
If you are marketing your assisted living facility, it goes without saying that you are constantly trying to come up with new ways of engaging your target market with news about your facility. But with budgets getting tighter and time slipping through your fingers, how are you going to innovate your process to attract more […]
Read MorePinterest and Its Marketing Value for Assisted Living Facilities
24Apr
When you are trying to gain more online visibility for your assisted living facility, it seems like there is a new tool popping up everyday that you “must” pay attention to. Facebook. LinkedIn. Twitter. YouTube. Google+. And now Pinterest. Pinterest is the latest (and greatest )tool in your visual marketing arsenal. If you have been […]
Read MoreTwitter for Home Health Marketing? Absolutely!
23Apr
For many home health agencies, Twitter continues to remain a bit of a mystery. This fast moving medium tends to be a bit off-putting to marketers at these companies as they can find it hard to reconcile the amount of effort to the measurable results. Is it really worth it? If you had asked me […]
Read MoreLinkedIn Results: What Your Home Health Agency or Assisted Living Facility Can Expect!
22Apr
If you have been following our blog or our related daily national radio show (The Social Marketing Academy), you know that I am an absolutely MASSIVE proponent of the powers of marketing your company on LinkedIn. This vibrant and highly active professional social networking hub can offer so many positive outcomes to your business that […]
Read More5 Common Facebook Mistakes Made by Home Health Companies
21Apr
When it comes to Facebook, it really does take more than simply creating an account and watching the leads, referrals, and clients come pouring in. The site just isn’t suited for the “build it and they will come” mentality. This is especially true for members of the healthcare industry, and in particular home health agencies. […]
Read MoreIncorporating HIPAA into Your Practice’s Social Media Marketing
23Sep
This article has been reprinted with permission from Doctor’s Life Magazine. To learn more about Doctor’s Life Magazine, please click here. It’s clear that social media is here to stay and that ALL businesses, including healthcare organizations, are currently using and will continue to increase their use of social media to connect with their targeted […]
Read MoreNeed Online Marketing Help? Stand Out From the Crowd With These Resources
9Aug
We all know that putting together the definitive list of marketing tools is nearly impossible (and pretty daunting). There is just too much good information out there, not to mention that my team and I find new and exciting sites every day! Over the years I have been compiling a list of online marketing sites […]
Read MoreHealthcare Social Media: 20 of the Best Healthcare Marketing Websites
9Aug
The healthcare industry is one that The Go! Agency works with extensively. All areas of this field – from recruiting, hospital groups, medical facilities and clinics, to individual physicians and practitioners – are waking up to the power of social media marketing. With the Age Wave and Baby Boomers demanding better, cutting edge, state of […]
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