A good email can get you conversions and gain your client a lifelong, loyal following. A good email that sits in your subscribers’ inbox unopened, however? That’ll get you nothing except a call with your clients where they ask “why aren’t these emails doing anything?” You need those suckers opened if you want to have […]
Read MorePost-Purchase Emails: The Art of the Second Sale
1Jun
Congratulations—your client’s website has made its first sale. But, they’ll probably want to make another one pretty soon. How can you help them with that? It all comes down to a little customer TLC. The post purchase email sequence nurtures customers after their first purchase, guiding them gently to the next one. And it only […]
Read MoreYou’re Losing Money If You Aren’t Using Email Marketing
1Dec
It’s hard, in the midst of your daily routine of deleting a seemingly merciless influx of ads from your inbox, to think of email as a valid way to spend your marketing budget. But perhaps you’ve discounted this: what if those ads were from brands and companies that you liked? Globally, nearly four billion people […]
Read MoreUse-it or Lose-it Marketing Budget? Here Are 6 Areas Where you Can Use the Budget Wisely
19Nov
It’s hard to believe it, but this whirlwind of a year is nearly over. There is just over a month left until we have to start thinking about a new marketing plan and putting the final touches on a marketing budget for 2021. Now, if you’re anything like the majority of businesses at the moment, […]
Read MoreThe Power of Integrated Marketing: Using Social Media, Email and Online Ads to End the Year Strong
24Sep
2020 has been quite the year for most small and large businesses. In many ways, the pandemic has affected both e-commerce and brick and mortar businesses. Ecommerce stores may have found it difficult to stay on top of their supply chain and receive inventory in a timely manner. Brick and mortar businesses have had to […]
Read MoreThe 4 Best Email Marketing Tools
7Jan
If you read my last blog post, then you already know what makes email marketing so important. You’ve decided that your business can benefit from email marketing in 2019, and kudos to you for making that call. Knowing why email marketing matters doesn’t give you the tools to make it happen, though, so I’m back […]
Read MoreEmail Marketing—What It Is and Why You Need It
2Jan
You’ve probably already heard a lot of the buzz around email marketing. A lot of people are in your ear saying that it’s going to set your business up for success, but what even is email marketing? And how can everyone be so sure it’s right for your business? Well, I believe in backing up […]
Read MoreThe GDPR: What You Need to Know
5Jul
Have you noticed more pop-ups in the last few weeks? Does it seem like every website is reminding you of its terms of service or cookies policy? You can thank the European Union and the GDPR for this slightly annoying–and highly important–development. Here’s a quick overview of this new regulation and how it may impact […]
Read MoreIncorporating Influencers: 5 Ideas for Your SMM Strategy
2Jul
Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]
Read MoreThe 6 Most Effective Forms of Email Marketing
30Nov
If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]
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