Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog. Blogs are what we like to call “semi-temporary content”, meaning that in 5 years one of your blogs could still […]
Read MoreThe Top 5 Holiday Content Marketing Tips You Need To Know
9Dec
Content marketers and designers love the holiday season. Unlike the lazy days of summer, there is more than enough inspiration to go around for email marketing, social media, blogging, and any other form of content marketing you can think of. There’s just one catch – there are just so many great ideas out there, there’s not enough […]
Read MoreHow to Make the Best Holiday Unboxing Video
28Oct
Gifts don’t just go under the tree anymore! Unboxing videos have taken the world by storm, with over one-third of millennials watching. Something about seeing a product opened for the very first time gets customers excited, and it makes it easier for them to imagine purchasing from you! Once you’ve decided that an unboxing video is […]
Read MoreHow to Tie the Holidays Into Your Social Media Posts
7Oct
You know the holiday season is right around the corner, but what does that actually mean for your social media strategy? Well, I could tell you to do steps X, Y, and Z to update your social media plans and all your woes will vanish! Christmas shoppers will rush to your website and the garland […]
Read MoreSocial Spring Cleaning: Throwing Out Your Old Content Mix
3Apr
I can’t tell you how often I see businesses posting regularly to social media but not posting anything that their audience cares about! If you’re experiencing low engagement or a drop off in your page’s followers, then I’m probably talking about you. Please, for both your business and my sanity, take the time to improve […]
Read MoreThe Essential Guide to Content Curation
12Nov
Managing an effective content marketing strategy is challenging. Between sharing the latest news, monitoring your competitors, and creating your own content, you might feel like you’re not sure where to start. The good news is that you’re not the first person to need some help, and there are industry best practices to help you avoid […]
Read MoreSenior Care: Make the Most of Social Media During the Holidays
3Oct
Yuletide is all but upon us and for a lot of people, that means thinking about their families. When people consider holidays in assisted living or with a home health company, it’s common to imagine frigid nursing homes with poorly-lit trees and public domain Christmas carols playing in the background. Obviously, that is not a […]
Read MoreSocial Media Marketing Podcasts We Adore [Infographic]
11Jul
Some days you just don’t have the time to browse blogs, but you still want to learn more about marketing trends and topics. Listening to podcasts is an efficient way to get the information you crave. You can brush up on your marketing skills while you’re running, driving, or relaxing at home. While Success to […]
Read MoreIncorporating Influencers: 5 Ideas for Your SMM Strategy
2Jul
Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]
Read More5 Dos and Don’ts from the Pros: Working With Influencers
20Jun
Here are a few tips that will help you get the most out of your influencer marketing campaign. These mostly relate to micro-influencers (as they are cheaper and more effective), but they can also be used with macro-influencers. Do Remember that Influencer Marketing is a Collaborative Situation. You are not hiring a social media influencer […]
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