You don’t need a professional photographer to have a successful Instagram page! Instagram is about more than pretty photos of the New York skyline and cupcakes with fun frosting—it’s about connecting with your audience! And that’s something that your service business is completely capable of doing, provided you’re willing to put the time and resources […]
Read MoreHow to Market Your Local Restaurant on Instagram
13Mar
We all know the stereotype about people posting pictures of their food on Instagram. But how do you make sure people are sharing photos of your food? Word of mouth is worth a lot, and you’ll need a plan if you’re going to make people care about your restaurant. I’m tired of seeing restaurants flounder […]
Read MoreWhy and How to Use Branded Hashtags for Your Local Business
11Mar
One of the most common misconceptions I hear is that branded hashtags are only for national/multinational businesses. Untrue. Hashtags that are made by and for your local business can be great, provided you know what you’re doing. If you’ll let me rant a little, I want to explain how you can make branded hashtags work […]
Read MoreHow to Advertise Your Local Business on Facebook
6Mar
You know more about Facebook ads than the average social media marketing bear, but how do you bring all of that together? After all, just knowing what an engagement ad does isn’t enough to get major attention on your posts! Don’t worry, I’m here to explain what you need to do to have a successful […]
Read MoreA Guide to Facebook Ads for Your Local Business
4Mar
You don’t know enough about Facebook ads. It doesn’t mean that you’re not a great business owner, but I’ve spoken to enough local businesses to know that there’s a lot of confusion out there about what exactly Facebook ads are good for. No, you don’t just put “Buy from my business!” over a stock image […]
Read MoreWhy You Need a Social Media Scheduler and How to Find One
27Feb
Like everyone else marketing on social media, you’re probably looking for a way to simplify the process. If you’re not already using a scheduler, then you’re making the entire process of social media marketing so much harder on yourself. I hate to see people wasting their time like this, so keep reading for a total […]
Read MoreHow to Make a Blog That People Will Actually Read
25Feb
Contrary to popular belief, more goes into writing a blog than banging on a keyboard for 45 minutes every couple of days. It’s a lot of work and effort, but these are mandatory sacrifices for having a quality blog that your audience enjoys! I’ve never been a fan of vague advice, so I’m going to […]
Read MoreWhy You Need a Blog
20Feb
If you’re reading this, then you already know that blogs are great! They spread useful information and act as industry-specific news sources. Just because you like blogs, though, doesn’t mean you understand why your business needs one, specifically. That’s why I’m here! I personally know how great a blog can be for a business, so […]
Read MoreHow to Create Quality Online Videos
18Feb
It’s hard to deny that video production is the future of online marketing. Once you’ve accepted that, though, what steps can you take to get your business working with this exciting new medium? The good news is that there’s a pretty simple list of what you need to be successful! I’ll walk you through the […]
Read MoreWhy You Need Video Production in Online Marketing
13Feb
The future of marketing is video! It’s a claim you’ve probably heard before, but what are you doing to get ready for that future? If you’re not working video production into your online marketing strategy, you’re falling behind! Before we get too far into this, let’s clear out the air of skepticism. 82% of Twitter […]
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