The headline may be a bit deceiving because some creators have been calling out shady brand practices for some time now on Instagram and YouTube. Recently on TikTok, creators have been maximizing this by naming the companies that encourage creators to do inauthentic things to make sales. It has even gone as far as creators […]

Millennials and Generation Z make up the majority of today’s social media users, with the latter being a top focus today. Many brands have seen great success when they tailor their marketing more toward a younger audience, but there’s one thing you need to remember if you want to succeed: Gen Z and Millennials are […]

As marketers, we are always looking for inspiration for content creation. So, if you’re wondering what types of content are seeing results on TikTok, get ready to take some notes! It’s All About Collaboration One of TikTok’s best features is the ability to duet or stitch videos. This function allows users to collaborate creatively by […]

The digital transformation of the last two decades has completely reshaped marketing and its career paths. The Rise of Freelancing One of the most significant shifts is the rise of freelancing and side hustles. Marketers now have the freedom to work independently, offering their expertise to multiple clients or projects. This entrepreneurial freedom allows for […]

We are not quite halfway through the year, and we have already seen some major shifts in the digital marketing space. So, here are some content marketing trends you don’t want to forget about in your 2024 strategy. Social Media as a Search Engine Social media platforms are becoming more than just networking spaces – […]

The fate of TikTok shouldn’t keep you up at night. While TikTok can take credit for growing multiple small businesses and personal brands over the years, it doesn’t mean your business is over if TikTok is. Platforms such as Instagram, Facebook, YouTube, and X still exist, and they are working to make their platforms as […]

To maximize organic content on Threads, brands should focus on storytelling and driving engagement. Threads is similar to other micro-blogging platforms, where stories drive users to a new account, brand, or creator. Like any other social media platform, posting consistently is important to keep your audience engaged. You want to encourage interaction and community with […]

Let’s talk about something that’s been shaking up the marketing world lately: privacy regulations. Yep, those pesky rules that are making us rethink the way we do marketing. But you know what? It’s not all bad news. It’s a chance for us to inject some humanity back into our strategies. Think of it like a card […]

The idea of shopping looks a little different these days. You used to go to a store and try on a new pair of jeans or search high and low for that one specific sauce you need for your meal. Now, with the rise of online shopping, we don’t even need to leave our homes. While […]

Billboards. Magazines. TV. Juice Boxes. Video Games. The list could go on. Do you know what I’m talking about? Advertising! Specifically advertisement saturation. This is a topic that has been on a lot of people’s minds lately. We see ads everywhere these days, from our social media feeds to the jerseys of our favorite NBA […]