Without fail, social media ad spend skyrockets during the holiday season. So, why do marketers throw their hats into that ring every year? Because people are buying. Sadly, knowing that people are spending money doesn’t magically increase your advertising budget. That’s why I’m here! I’m going to show you how to stretch your holiday ad spend dollar whether […]
Read MoreHow to Tie the Holidays Into Your Social Media Posts
7Oct
You know the holiday season is right around the corner, but what does that actually mean for your social media strategy? Well, I could tell you to do steps X, Y, and Z to update your social media plans and all your woes will vanish! Christmas shoppers will rush to your website and the garland […]
Read MoreLooking Forward: What Will Online Marketing Be Like 10 Years from Now?
23Sep
With the year 2020 right around the corner, you’re probably wondering “How much more can online marketing really evolve?” While of course there’s no definitive answer to this, you know from my latest blog, “Blast from The Past: A Look at the Digital World 10 Years Ago“, that online marketing is only going to continue […]
Read MoreBlast from the Past: A Look at the Digital World 10 Years Ago
11Sep
Remember what the digital world was like in 2009? It might not feel that long ago, but 10 years have passed! With all of the forward-thinking technology that’s made its way into our lives and the constant changes of the online marketing landscape, there’s a lot to reflect on. So, where do we start? Let’s […]
Read More10 Years Later: From the Desk of the CEO
3Sep
It is really unbelievable to think that 10 years ago this month The Go! Agency was born with one client, two employees (myself and co-owner Dale Griffen), and a bucketload of dreams for the future. Flash forward 10 years to today, we have a full roster of clients, talented staff, beautiful offices, and a future […]
Read MoreUnder the Influence: An Intro to Social Media Influencers
19Aug
Social media influencers are social media users who reach a wide audience and have established credibility in a given industry or field. The influence of these individuals outweighs that of the average social media user. While social media influencers technically exist on any platform or network, they are predominantly on YouTube and Instagram. A typical social media influencer displays the […]
Read MoreInstagram Pitfalls: 10 Things That You Need to Avoid At All Costs
12Aug
One of the secrets to increasing your social media engagement is bringing your content strategy to life with visuals. And when you are ready to tell your company’s visual story – Instagram should be one of your first ports of call. Not only is Instagram one of the fastest consistently growing social media hubs out […]
Read More8 Steps to Sending Effective Mass Messages Through Social Media
5Aug
There is nothing worse than receiving a mass message that has nothing to do with our needs from a person that we have never even heard of, right? I remember 4 years ago this rarely happened on Facebook and LinkedIn, but today I can log-in and be hit with 10-15 per day! If you have […]
Read MoreWhy You Need a Professional Writer
22Jul
You probably haven’t thought about how much web copy you see online, but take a minute to think on it. Every line of text you scroll past was written by someone, and if what you’re reading seems well-written, there’s a good chance it was written by a professional. Between the copy you don’t think about […]
Read MoreA Week in the Life of a Social Media Manager
15Jul
Nobody said being a social media manager was easy! You’ve got a lot of responsibility, and it’s easy for things to slip through the cracks if you’re not careful! That’s why I’m here. I’ve got a simple, usable checklist that you can use every week to make sure everything gets done. Across social media, these […]
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