Oh to have had a crystal ball in January, right? What changes would you have made to your business structure? While hindsight is 20/20, the current climate during the pandemic has made many things extremely difficult to predict. When will business operations go back to normal? When will things fully open up again? Is this […]
Read MoreIt’s Time to (Re)Define Your Target Audience
13May
Something that has come up again and again over the 11 years we have been executing campaigns for our clients at The Go! Agency, is a fairly obvious topic: clients and their target audiences. This extremely crucial element, while seemingly simple, is often a missing piece of the puzzle, that many business owners struggle to […]
Read MoreCOVID 19: Joining the Refocusing Revolution
11May
From talking to many business owners in addition to watching the news cycle, we are very aware that many businesses are struggling due to the current economic climate caused by the Coronavirus. Let’s be honest: it’s a very tough time for a lot of businesses out there. How we are going to come through the […]
Read MoreGeofencing: Finding Where to Draw Your Map
6May
Anytime that I talk about geofencing, people get extremely excited. What better way to target and grow my audience! But then as we go through the steps, many elements of this amazing online advertising opportunity can get lost in the shuffle. In short – how would you like to draw a line or ‘fence’ around […]
Read More7 Ways to Improve Your Marketing with Testimonials
4May
As a business professional, the concept and value of testimonials should not be something new. For many years we have seen them on everything from billboards and magazine advertisements to packaging and television commercials. But when it comes to incorporating these valuable little nuggets into an online marketing strategy they seem to have slipped the […]
Read More7 Rules For B2B Lead Generation Success
29Apr
I was recently speaking to a prospect on a phone consultation and I was trying to get to the bottom of what their problem was. When I’m on calls like this, honestly this is my favorite part. I’m trying to see what they might not be seeing which could be hindering their success. This company […]
Read MoreHow to Attract More Visitors to Your Website
28Apr
Two of the things that I am constantly asked during prospective client calls is how to create more conversions on their company website, and how to retarget the visitors who are currently visiting their website. Both of these are definitely doable things…but what happens when you find out that you don’t have enough traffic to […]
Read MoreWhat is the ROI of Online Advertising?
13Apr
This is a subject that I cover on a nearly daily basis with prospective clients, consulting clients, and even sometimes our current clients at The Go! Agency: what is the ROI of online advertising? Usually, when I hear questioning of the value of online advertising, I have an exact idea as to why it is […]
Read MoreCrisis Communications 101: How to Let Your Customers Know and Keep Them Informed
18Mar
In light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many of our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR. What you may be surprised to hear is […]
Read MoreSuccessful Professional Social Distancing: The Five Point Work from Home Answer to COVID-19
17Mar
With the Coronavirus pandemic reaching new heights, social distancing is something that is being suggested to contain the spread of the disease. If this is being suggested now, it could become one of the new norms for the months ahead. What this means for businesses is that employee travel into the office may be something […]
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