by Christopher Tompkins | ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR
Social media marketing can all be a bit of a haze, especially if you’re going into it with an untrained eye. Your posts are getting interactions, but are they getting enough? What could you do to make them perform better? Are the conversions you’re making off of social media ads enough to justify the time spent?
Data is what’s going to define success. Being able to measure how well your content is doing will ultimately tell you if you’re succeeding in the digital arena or not.
In the past decade, brands have flooded to Facebook, Instagram, Twitter and more — and many of those brands are your competitors.