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Tag : how to share content on social media

The Ultimate Social Media Questionnaire

The Ultimate Social Media Questionnaire
13Jan

Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than just spreading the word: it’s about connecting with your customers. You must carefully consider your approach  We’ve gathered the top twenty questions you need to answer before your brand’s social media debut.

Part I. Your Brand
1. What is the tone of your brand?
2. What products or services are you trying to promote?
3. What products or services form the core of your brand?

Part II. Your Customers
4. Who are your ideal customers?
5. What problems do your ideal customers face?
6. How does your company help solve those problems?
7. Where are your customers geographically?

Part III. Your Social Media Presence
8. What are your ultimate goals for social media?
9. Which social media platforms work best for your company?
10. How can you incorporate compelling content into your brand’s message?
11. What are the most important keywords for your industry?
12. How does your online presence compare to that of your competitors?
13. How much time can you invest into social media?
14. How often should you post during the week? During the day?
15. Which scheduling software is right for you?

Part IV. Your Content
16. When is the best time to post your content?
17. What content do your customers find most appealing?
18. Who are your industry’s top social media and online influencers?
19. What types of original content can you create?
20. What visuals should you incorporate into your content?

Do you have all of the answers? If not, it’s time to get to work!

The Go! Agency team can help you answer these questions and get started with one of the most effective avenues of marketing available today! We are dedicated to spreading your message and have worked with clients from a wide variety of industries, customizing and optimizing hundreds of social media campaigns.

Schedule a free consultation today to learn how we can help your business level up!

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3 Ways to Refresh Your Restaurant’s Digital Marketing

042219 Go Blog_ 3 Ways to Refresh Your Restaurant's Digital Marketing
22Apr

Making it as a restaurateur is never easy, but it’s especially challenging when you’re not using digital marketing best practices. Two things that should never be stale? Your food and your marketing strategy!

Don’t worry if you’re not sure how to revamp your restaurant’s digital marketing. That’s what I’m for! My agency has helped a lot of restaurants over the years, and here are the 3 big tips that you need to know.

1. Stop With the Basic Photos
At the start, every restaurant posts nothing but pictures of their menus and their dishes. And I get the logic, “Look how good our food looks! Don’t you want to eat this?” But if you’re focusing that heavily on posting pictures of your entrees on Instagram, you’re missing even better opportunities.

Why not show off your restaurant instead? Or your staff, or your promotions, or anything else that’s more interesting than making your followers stare at a souffle?

When you show off your restaurant (instead of the food), you’re showing people what the atmosphere is like. That means they’ll be able to imagine an actual meal at your location, which in turn makes them more likely to want to visit.

Sharing photos of your staff or kitchen area can also give your audience a “behind the scenes” feeling that makes them more interested in your brand. Social platforms are where people go to connect, so help them connect with your restaurant!

With all of that said, there are still times when it’s a good idea to post pictures of your menu or entrees: when there are changes. If you’re rolling out a new menu item, showcase it! Did you recently redesign your menu? Show your customers! But don’t make those things the basis of your digital marketing content. The only goal you’ll accomplish is boring your customers to tears.

2. Update Your Listings
If you’re running a successful restaurant, then you’ve probably been in business for a few years. When was the last time you updated the visuals on those listings? Don’t think I just mean your website, either. This includes every social media page you’re on and your Google My Business profile.

Even if you haven’t had your entire restaurant redone, take a new photo! Camera quality can determine how good an image is, and I’ll bet that your current phone has a better camera than the one you used to take restaurant photos 7 years ago. For this reason, even if you make no changes whatsoever, I’d say to update your listing photos every 3 years at the extreme minimum.

What changes call for new photos? Basically all of them. If you repainted a wall, take a photo! If you got new tables, take a photo! You get the idea. If customers are going to see the best possible version of your restaurant, then they need to see your latest upgrades. Don’t let laziness drive your customers away!

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3. Add Bios On Every Site
As a marketer, the best thing you can do is talk about yourself! Well, your business, anyway.

People want to know the story of your restaurant, and you should tell them! What makes you unique? What sets you apart from competitors? If you can’t answer those questions (and demonstrate the answers to your audience), you’ll lose business! Here are all the places where you should have a bio for your business:

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Your Website
  • Google My Business

Obviously a Twitter bio doesn’t have enough space for your restaurant’s full story, but be sure to add your website link so people can learn more about you. Don’t think that you can copy and paste, either! What people want to read on Facebook, LinkedIn, Google My Business, etc. is going to be different. Cater the copy to each site if you want to really engage with that platform’s users!

Don’t Slack
You didn’t get a successful restaurant by taking the easy way, so don’t start now! Take the time and make sure you’re doing your digital marketing correctly, because your competitors will be. You’ve got the tools, so there’s no excuse not to use these digital marketing tips for your restaurant!

If this all sounds like too much, don’t worry. I’ll help you sort it out during your free consultation with The Go! Agency!

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GoTV Episode 8

GoTV Episode 8
26Oct

Welcome to this week’s episode recap of Go!TV! We hope you’re ready for the breaking social media updates that are changing the industry!

Analytics

Free Programs to Monitor Your Competitors’ Social Media
Learning from your own mistakes is great, but learning from your competitors’ failings is even better. These five programs are completely free to you and let you monitor the social media ventures of your chosen business. By using these programs, you’ll be able to see what does and doesn’t work for the competition, which will enable you to adjust your own marketing strategy accordingly, all without paying a dime!

Business 2 Community

Google

Google Analytics Offers Valuable Traffic Tracking
Measuring your brand’s social media traffic is essential to improving your ROI. How else will you know which ads are working or what content your audience responds to? Google Analytics lets you easily do both of these, and you can use that information to optimize your social media marketing strategy!

Social Media Examiner

That’s it for this week’s Go!TV recap! More data is always your friend in the world of social media marketing, so make sure you’re staying in the know. For more information like this, go to our podcast and blog!

Want to see what other marketing advice we dish out? Check us out across social media: FacebookInstagramTwitter!

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GoTV Episode 7

102618 GoTV Episode 7
19Oct

Thanks for stopping by Go!TV! Ready to get caught up on this week’s biggest news across social media? Let’s get started!

Facebook

New Facebook Image Sizes Promise New Problems
You carefully curated the perfect image for your article but, oops, sorry, the image is going to look pretty strange once your content is shared on Facebook. Facebook’s new test is resizing preview images, specifically making them appear smaller. It’s a pain for marketers, but experts have speculated that this may make it easier to integrate Facebook and Instagram feeds in the future. For now, all marketers can do is see how Facebook’s audience responds to the test.

Social Media Today

Facebook Groups Offer New Engagement Opportunities
Last week, we reported that Facebook is letting businesses create and join groups. But how does that actually help you as a marketer? Well, it gives you another avenue for engaging your customers. Groups can be great places to start conversations and run marketing tests. Additionally, groups allow your brand to develop a community centered around your business. When someone feels a personal attachment to your business, they’re going to be a lifelong customer.

Social Media Today

And that concludes this week’s recap of Go!TV. Big changes are happening around Facebook, so stay in the know and come back next week! If you enjoyed this episode, check out our podcast and blog for even more social media marketing news!

Want more Go? Here are the other places you can follow us: FacebookInstagramTwitter!

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GoTV Episode 6

Go TV Episode 6
12Oct

Welcome back to Go!TV! We’re glad to have you as we take a look at this week’s breaking news in social media. Here’s the marketing news that you need to know!

Facebook

Expect Facebook Stories Ads Soon
After months of preliminary testing, Facebook is now encouraging its Marketing Partners to prepare for Stories Ads. In the coming months, Facebook Stories are expected to become the place to be for digital marketers. While Stories are only viewed by 150 million people, a comparatively small portion of the Facebook audience, experts anticipate that Stories Ads will be hyper effective since users won’t already feel inundated with ads through the new medium.

Marketing Land

Facebook Pages Can Join Groups to Build Engagement
Most marketers are still less-than-pleased with Facebook since their recent algorithm shifts have made it harder for brands to engage with their audiences. That sentiment may shift a bit now that Facebook pages will be able to join groups to directly engage with potential customers. Ideally, this development will let advertisers recoup some losses by interacting with their target demographics and generating more conversions.

Social Media Today

Pinterest

Third Parties Gain New Access to Pinterest’s API
In a boon to advertisers everywhere, Pinterest has announced that it will make its API available to third-party platforms. This means that brands advertising on Pinterest will be able to track important metrics like views, impressions, and click-through rates. Because engagement is already so high on the site, marketers in relevant industries should seriously consider the advantages of expanding campaigns to include this DIY giant.

Marketing Dive
Pinterest

That’s it for this week’s episode of Go!TV! Thanks so much for joining us, and if you liked this episode, come visit our podcast and blog for even more social media news and know-how!

Want more Go? Here are the other places you can follow us: FacebookInstagramTwitter!

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GoTV Episode 5

On Episode 5 of GoTV Christopher Tompkins, The Go! Agency's CEO, talks about Instagram's hidden hashtags, Facebook's smart device, and Twitter ads.
5Oct

Thanks for stopping by Go!TV! As always, we’re thrilled to be your source for the latest news in the world of social media advertising. Let’s see what’s happening this week!

Instagram

Instagram Tests a New Feature Allowing Hidden Hashtags
Don’t you hate the look of 30 hashtags clogging up the space after a well-thought-out Instagram post? Well, that may be a struggle of the past. Instagram is tinkering with a new option that would allow you to add hashtags in a separate, hidden space that would preserve the aesthetic integrity of your original post. It’s worth noting that this feature may not be implemented, but it’s a promising sign that Instagram is looking into less obstructive ways for users to hashtag their posts.

Jane Manchun Wong
Social Media Today

Facebook

Facebook May Launch its Smart Home Device Next Week
Rumors are circulating that Facebook is about to launch its new smart speaker, “Portal,” next week. Cheddar reported that Portal will be functionally similar to Amazon’s Echo Show and, most interestingly, Facebook’s new smart home device will be able to interface with Amazon’s Alexa voice assistant. If true, this would hint at a possible exchange between the two giants wherein Portal has access to Amazon and Amazon devices may be Facebook-connectable.

While these are undeniably exciting prospects, brand trust for Facebook is notably low amid allegations of user data misuse. For this reason, it’s expected that Facebook’s face-recognizing camera will have a feature that allows users to cover the wide-angle lens when their Portal isn’t in use.

Cheddar
Social Media Today

Twitter

Twitter Test Expands Ads to Include Timelines on Third-Party Sites
Twitter may finally expand its advertising options! Their new test allows advertisers to include their promoted content within timelines embedded on third-party websites. While it’s not expected to be a game-changer in the world of Twitter advertisements, this expansion would offer creative businesses another opportunity to get their content in front of the right audience.

Marketing Land
Social Media Today

And that wraps up this week’s Go!TV episode! We can’t wait to see you next week! If you enjoyed this episode, you’re going to get a lot out of our podcast and our blog!

Like and subscribe to make sure you don’t miss anything! Here are all the places you can find your favorite marketing experts: FacebookInstagramTwitter

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GoTV Episode 4

928918 GoTV Episode 4
28Sep

Welcome back to GoTV! We’re dedicated to bringing you the most important social media news. Let’s go! 

Note: Sources are linked in the descriptions.

Instagram

Instagram Adds New Shopping Options to Boost Revenue Potential
Instagram first launched its Shopping Tags in Stories to a limited group of business profiles back in June. These tags will now be available in 46 countries, a significant expansion of the option. As the popularity of Instagram Stories continues to rise, the expansion of Shopping Tags at this stage makes a lot of sense. Additionally, this feature could help to form habitual behaviors.

Social Media Today

Snapchat

Snapchat Launches New Program Enabling Publishers to Source UGC
Snap has announced that it will debut Curated Our Stories, a new feature that is an extension of the platform’s Our Stories feature. Curated Our Stories will allow publishers to gather user-generated content (UGC) and combine different UGC into stories involving live events, breaking news, etc. Publishers will then be able to share these stories in Snapchat Discover, or embed them on the publisher’s site or app. This feature will include ads, with the revenue split between Snap and the story’s publisher (no revenue will be diverted to the content creators). Besides benefiting from the inherent connection between UGC and user engagement, Curated Our Stories will not include any fees for publishers.

Digiday

Twitter

Twitter Will Soon Allow Users to Switch over to a Reverse Chronological Timeline
Hooray! Twitter just announced that it will soon enable users to return to the reverse chronological timeline. On the platform’s official support handle, Twitter stated

Our goal with the timeline is to balance showing you the most recent Tweets with the best Tweets you’re likely to care about, but we don’t always get this balance right. So we’re working on providing you with an easily accessible way to switch between a timeline of Tweets that are most relevant for you and a timeline of the latest Tweets.

This move has been praised by hordes of users–and generated some great PR for the social media giant. The potential effect on user engagement is not yet clear, however.

Social Media Today
Twitter Thread

That’s it for this week’s episode of GoTV! Don’t forget to check out our next episode! If you enjoyed GoTV, you’ll love our podcast and our blog!

Do you want more Go? You can also find us on FacebookInstagram, and Twitter.

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GoTV Episode 3

GoTV Episode 3 Blog
21Sep

Thanks for stopping by Go! TV! We’re glad to have you for our exploration of the biggest news throughout the world of social media.

Facebook

Facebook is fact-checking images and videos.
Facebook has been using fact-checkers for articles since 2016, but that service is being expanded to images and videos. This comes in response to users sharing emotionally-charged content that lacks the factual backing to be considered “news.” Since Facebook’s News Feed algorithm places a high value on engagement (and inflammatory stories usually receive more attention than their milder counterparts) the change is expected to have a major impact on how content ranks.

Facebook Newsroom
Social Media Today

Facebook unveils new ad options for the holidays.
As the holiday season approaches, Facebook is rolling out new options to improve ad performance. Collection ads will feature the option to redirect users from the ad to a new Instant Storefront template, which will allow advertisers to customize their ad content and improve conversion rates. Advertisers can also skip creating their own videos for collection ads, as the updated Instant Storefront will offer a video based on previously-uploaded images.

The social media giant will also be expanding its ad overlays to include holiday-specific frames. These will help advertisers build a more dynamic image that feels appropriate for the occasion. Additionally, Facebook’s video creation kit will feature holiday-themed templates to help brand the seasonal advertisements 

Facebook Business
Social Media Today

YouTube

YouTube offers new vertical ad space.
YouTube’s latest update makes the platform more vertical-video-friendly. According to Social Media Today, mobile videos will now be optimized for vertical viewing and better fill the user’s screen. The Drum reports that YouTube will also allow brands to purchase ad space in a user’s home feed. This will place individualized ads with Youtube’s Recommended Videos section, an area which generates substantial viewership for the platform.

The Drum
Social Media Today

If you enjoyed this social media roundup, check out our latest episode of the Social Media Marketing Academy!

Be sure to like and subscribe for more of the latest social media news, and share your thoughts on these topics in the comments below! 

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GoTV Episode 2

GoTV Episode 2 Blog
14Sep

Welcome to Go! TV, your weekly look at the world of social media!

Instagram

Instagram might enable users to tag videos.
Instagram is currently testing a feature that enables users to tag video posts. User tagging is great for encouraging engagement, as users are notified when someone tags them in other content. Although users can tag others in the comments section of a video, this option is a more organic method. Additionally, the in-video tags allow comments sections to (hopefully) focus on discussion. This feature is currently testing.

Social Media Today
Tech Crunch

Facebook

Universal Pictures teams with Facebook and Messenger for first integrated AR experience.
To promote the DVD release of Jurassic World: Fallen Kingdom, Universal pictures joined forces with Facebook to create an integrated augmented reality (AR) experience for Facebook Messenger app users. This is proof of AR’s growing popularity among major platforms, as social media networks and apps continue to compete for users and engagement.

Mobile Marketer
Cision PR Newswire

What do you think about brands moving into AR? Would you be more swayed to see the movie based on this ad? 

Facebook’s Canvas ads get a new name and new features. 
Facebook is revamping its Canvas ads, advertisements that acted as a site-within-a-site on Facebook’s mobile app. Renamed “Instant Experience,” these ads will continue to offer an immersive experience in addition to new features and options. The updated ads also have improved performance and load times. Facebook Pixel will now automatically be included in the Instant Experience ads if the advertiser’s website also uses Facebook Pixel.

Social Media Today
Facebook Business 

Twitter

Twitter debuts audio-only live streams.
The microblogging leviathan is now dabbling in audio. The platform announced recently that it will enable iOS users (soon to be joined by Android users) to live stream audio-only content. Periscope engineer Richard Plom explains,

“Broadcasting with audio only in Periscope is something the community has been asking for, and have been doing already by covering the camera lens. Sometimes people are not comfortable being on camera, but they still want to broadcast and interact with others via Periscope’s powerful chatroom feature.” 

If you thought that this innovation sounds an awfully lot like a podcast, you are not wrong! It’s essentially podcasting live. Given the popularity of podcasting in America, this is not surprising. Over a quarter of all Americans listen to at least one podcast per month, with 17% of Americans tuning in weekly to their favorite podcasts. (Source: Podcast Insights)

Social Media Today
Medium
Podcast Insights

Speaking of great podcasts, we have a new episode of Success to Go! Check it out here.

Don’t forget to like, subscribe, and share your thoughts below!

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GoTV Episode 1

GoTV Episode 1 Blog
8Sep

Welcome to the pilot episode of GoTV! We’re presenting a weekly roundup of the latest news, trends, and innovations on the social media landscape.

INSTAGRAM

Instagram is taking steps to increase security. 
Instagram is implementing new tools and features to enhance transparency and safety for users. Notable public figures will now be verified. Accounts with large followings will have additional information available to all viewers, showing origin and age of the account. Finally, users will be able to log in to their accounts using third-party authenticator apps.

Social Media Today article 

Could IG Shopping be headed your way? 
Instagram is reportedly planning to enter ecommerce. Sources claim that the platform is working on a new standalone app for shopping. This app will enable Instagram users to purchase directly from brands and merchants they follow.

The Verge article

YOUTUBE

YouTube announces new tools for nonprofits.
‘Tis almost the season . . . . Just in time for the holidays, YouTube is currently beta testing a new suite of features within the app called Youtube Giving. These features are designed to enable fans and creators to do more for the causes and charities they support, from fundraising to content creation.

YouTube Creator Blog
Social Media Today article
Beta Test

TWITTER

Twitter has been recommending profiles to unfollow.
Similar to the “Who to Follow” feature, Twitter might be suggesting accounts to unfollow soon. This innovation is still being tested, but has already raised a lot of controversy. The social media juggernaut has defended the feature, arguing that it will improve engagement and experience.

Slate article

FACEBOOK

Facebook combats discrimination by removing thousands of ad-targeting options.
In an effort to improve both user experience (and its own image after a year filled with PR nightmares ranging from foreign bots to data breaches), Facebook will remove ad-targeting options that can be used to discriminate based on race, religion, and more. All told, over 5,000 options will be deleted. Facebook reaffirmed its commitment to all users, saying,

While these options have been used in legitimate ways to reach people interested in a certain product or service, we think minimizing the risk of abuse is more important. This includes limiting the ability for advertisers to exclude audiences that relate to attributes such as ethnicity or religion.”

Social Media Today article 
Buzzfeed
Facebook Announcement

That’s all for this week! Don’t forget to check out our YouTube channel for next week’s episode, debuting Friday, September 14th!

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