Here’s a hard truth about digital advertising: on their own, ads aren’t very persuasive or effective. On average, an ad on social media has a 0.1% click-through rate. Most people’s “solution” to this is to run a blitzkrieg of ads, but if an ad only averages a 0.1% click rate, investing in ten of them […]
Read MoreFacebook is Changing…Are You? How to Keep ahead of Constant Social Media Shake-Ups
9Feb
Because it’s a day that ends in “y”, one of our social media institutions has decided to make sweeping changes. This time, it’s Facebook who’s changing up the way digital marketers use its platform. Now: don’t be alarmed, a lot of these changes are positive and will make running your company’s page a little easier. […]
Read MoreThe Rise of Reddit and the Fall of Facebook: Is Your Company Prepared for the Shifting Social Media Scene?
5Jan
The social media landscape is constantly shifting, making it the last frontier where not even the companies we think of as the old guard are guaranteed safety. Facebook, once the titan of the social media industry, has seen a dip in the number of users aged 12 to 35 of close to 20 percent in […]
Read MoreWhy 62% of Small Businesses Fail at Facebook Ads
29May
With over 2 billion people on Facebook, a lot of small businesses are trying out Facebook ads. And they should! The problem, though, is that most of them are failing at it. Almost 2/3 of small businesses are doing Facebook ads all wrong. As a business owner, it’s your responsibility to figure out where they went wrong […]
Read More4 Ways to Optimize Your Facebook Page
28May
You wouldn’t believe how often I hear from businesses who want to succeed on Facebook, but have terrible business pages. You wouldn’t wear a t-shirt and jeans to an interview, so why would you expect to earn credibility on Facebook with a half-finished page? The problem is usually that they don’t know where to begin […]
Read MoreHow to Save Your Failing Facebook Page
22May
Everyone wants Facebook marketing to work out, but sometimes it just doesn’t. The good news is that Facebook is bigger than ever. The bad news is that means that you probably did something wrong. It’s okay, it happens! I’ve seen a lot of business owners make choices that cause their businesses to fail, so let me show […]
Read MoreWhy You Need to Start a Facebook Group Today
20May
Facebook groups are the hottest new trend in Facebook marketing. But why? What can they do that posting to your Facebook page can’t? That’s what I’m going to show you. Here’s everything you need to know about why Facebook groups are the new must-haves for your Facebook marketing strategy. Better Organic Reach Facebook has been killing […]
Read More4 Reasons You Need Facebook Marketing
15May
Two points. One: You need Facebook marketing. Two: Only having a Facebook business page is not nearly enough. I think business owners tend to think that “Facebook marketing” can be summarized as having a Facebook page and sending out a couple of posts a week, but actual marketing is much more involved and strategic. It […]
Read More4 Ways to Update Your Facebook Marketing Strategy
13May
When someone comes to me with Facebook trouble, one of the first things I ask is when they last updated their Facebook strategy. “Uh, sometime in 2015, I think?” Yeah, there’s your problem. Facebook best practices are always changing with the platform, and any effective strategy needs to take these into account. If you’re giving […]
Read MoreCan You Cheat the Facebook Algorithm?
6May
If you want to succeed on Facebook, you have to learn to play by its rules. That means learning about the Facebook algorithm and creating content that makes the social network work for you rather than against you. But can you cheat the algorithm so that your posts show up on everyone’s feeds without boosting […]
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