Direct messages are one of the most-used features on all of social media. On Instagram alone, users send over 400 million messages to businesses every day by replying to stories or inquiring about products and business opportunities. Just a note: this blog will not be about the construction of chatbots or automations, but rather about […]

When you ignore your comments section, you’re leaving your devoted audience out in the cold! Does that sound dramatic? I promise it isn’t! Engagement on social media isn’t always easy to come by. If you don’t have a way of organically siphoning people to your page and can’t afford to boost posts, your posts could […]

The huge brands have huge secrets: the kind that can skyrocket you to success. But, as you can imagine, they aren’t too keen on sharing them. However, just because a strategy was thought up by a big brand think tank doesn’t mean your small or midsize business can’t use them. When we say a “big-brand […]

Gossip, controversy, and scandal—there’s no denying that they get people talking! It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, social media in particular eats it up as quickly as possible for a few weeks…before moving on to the next target. While controversy is […]

Alright, marketers, it’s time for a reality check. Put yourself in your customer’s shoes for a second. Their inbox is usually flooded with unsolicited emails, each more irrelevant than the last, leading to them not opening, reading, or acting on any of them. Yet, this same spammy strategy somehow creeps into every marketer’s tactics at […]

Ah, LinkedIn, the Facebook of the professional world. If your LinkedIn profile still looks like a dusty old resume from 2010, it’s time for a major upgrade. In 2024, a killer LinkedIn profile isn’t just nice to have, it’s your golden ticket to successful networking, dream job offers, and endless business opportunities. Here’s how you […]

In 2024, you might wonder if blogging is still worth your time. The answer is a resounding yes! Blogging remains one of the most powerful tools for building your brand, engaging your audience, and driving business growth. Whether you’re a seasoned marketer or just starting your journey, blogging offers strong opportunities to connect with your […]

With solid marketing, your brand can stand out and thrive, even in oversaturated industries. Of course, that’s easier said than done. Let’s look at some brands crushing it in the marketing game using unique content and bold marketing strategies. Patagonia Cares About Their Authenticity Patagonia is a model of brand authenticity. The outdoor gear giant […]

Ahh, AI, the technology that social media blew up as the ultimate way for marketers and freelancers to create content fast and easily. Over recent years, many marketers have sworn by the idea of AI being a staple tool in marketing, but the truth may actually be something different. Now that AI content comes in […]