We all know paid advertising is a bit of a gamble. As strong as your strategy is, predicting your results and, consequently, your client’s ROI is impossible. And whether or not they’re getting their money’s worth will be your client’s first question. When it comes down to it, can you confidently tell your client if […]
Read MoreGrab a Sponge: Your Data Needs a Cleanup
13Nov
When was the last time you cleaned up your contact data? I mean, really scrubbed? Industry best practices recommend reviewing and Marie Kondo-ing our contacts quarterly and, at the very least, annually. Studies show that 30% of B2B data maxes out its shelf life within a year, yet marketers don’t take the time to fix […]
Read MoreSiloed Reporting: The Silent Data Killer
6Nov
No person is an island, and no department is, either. When employees stick to their bubble and don’t collaborate with other team members, they do everyone a disservice, including your clients. The most effective way to create optimized, targeted, and successful marketing campaigns is by — say it with me — working together! This certainly […]
Read MoreGetting the Most Out of AI for Marketing Research
28Oct
Digital marketing moves at a breakneck pace, and keeping up isn’t always easy. In today’s marketing landscape, research is the key to staying ahead and standing out from your competition. Here’s the good news: with the right AI tools, marketing research is faster, more efficient, and more precise than ever before. Today, I’ll share how […]
Read MoreHow To Stop Feeling Weird About Using AI in Your Marketing
21Oct
Like it or not, AI is part of the marketing conversation now, and it’s not going anywhere. Many marketers have fully embraced it, while others have resisted the trends. There’s a good chance you’ve seen the parade of terrible AI content that plagues our social media feeds today and thought, “I don’t want to be […]
Read MoreWhen AI Works — And When It Doesn’t
14Oct
Artificial intelligence is transforming digital marketing — for better and for worse. Today, I’d like to dive into that and take a look at all the ways AI has helped make marketing better, as well as some of the ways it’s making things worse. First, the positives: AI is great for research. Research has always […]
Read MoreCopywriters, Stop Over-Relying on AI!
7Oct
We’ve all seen the rise of AI over the last few years and how it’s reshaped digital marketing. For copywriters, tools like ChatGPT and Claude can create huge amounts of copy in seconds. Of course, if the AI is doing all the writing, then why are real copywriters even needed? Are we all destined to […]
Read MoreThis is Why Nobody is Visiting Your Website – Part 2
23Sep
Last week, I delved into some essential steps you need to take if you want to boost your website’s search engine rankings and get it in front of more eyes. If you haven’t read it, I highly recommend you start there and then come back to read the rest here. Alright, if you’re reading this, […]
Read MoreThis is Why Nobody is Visiting Your Website – Part 1
18Sep
Not getting enough website traffic? You’re not alone. Over 96% of webpages get — quite literally — zero clicks. Today, I’ll show you how to change that with the power of SEO. Here’s the goal: earn the highest ranking on Google as possible. Of course, that’s a goal for most businesses. Who doesn’t want to […]
Read MoreEmail Marketing Is Your Secret Weapon
12Sep
TikTok, Instagram, Facebook, and even X get a lot of attention in the marketing world. They’re huge and exciting, with the potential to make you go viral. And while they certainly have their place, there’s an older digital marketing platform that might just have them all beat. That’s right, I’m talking about email. The Numbers […]
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