by Forbes Agency Council | Expert Panel
If you are old enough to remember the Fuller Brush salesperson knocking on your door, you may have noticed that certain marketing maneuvers that were once ubiquitous seem to have disappeared. Given the buzz and energy around digital and social media advertising in recent years, some old-school tactics have fallen out of favor with marketers, but as with everything in life, what once was old is new again.
Reaching consumers with your brand message without resorting to the tried-and-true modern standards of using display, programmatic and social media ads may sound impossible. However, adopting and updating strategies that once reigned supreme can breathe fresh life into your marketing efforts. Moreover, if you can integrate some of these old-fashioned marketing tactics into a comprehensive digital strategy, your brand could reach even more potential customers.
To inspire new ways of leveraging old tricks, the members of Forbes Agency Council shared “old-school” marketing tactics they recall from their youth that they continue to employ today because they are still effective.