Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa.
There is a bit of quid pro quo in online marketing. Some social media content should send the reader back to the website so they can read informative web pages, fill out forms, etc. On the other side, a website needs to be designed with those social media icons proudly being promoted in a prominent space. There are so many websites out there that tuck away the links to its company’s social media page and even if you wanted to find their accounts, you wouldn’t be able to! It is very important to have those buttons right where viewers can see them.
Your website will generally stay the same. It tends to be a steadfast, unwavering piece of marketing as opposed to social media which is constantly updated with news, sales, articles, etc. You can see why both these elements are very important to a successful online presence.
When promoting separate pages on social media, do not always link back to your home page. Share the wealth of attention to other pages that can provide the customer further insights into what makes your company tick. One of these important pages is your blog.
A blog can be one of the most important parts of your website. It is the one section that is typically regularly updated, albeit not as quickly as your social media. By promoting your blog on your social media pages, you will bring attention to your website, which is a valuable resource to your company. What’s that? You don’t have a blog? You need to start one up ASAP!
A business’ website and social media pages are both integral elements of online activity and as such, a good marketer knows how to take advantage of both.
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