Of all of the topics that I speak and write about, Facebook is the one I am asked the most about. As its popularity continues to thrive (aside from reports to the contrary) and grows and evolves, to many marketers it continues to grow more mysterious by the day. I’m always asked what my top […]
Read MoreYour Social Media Real Estate: And Why Your Competition Wants It
3May
Over the years, we have had many potential clients come to us in a flurry of panic over what was being said about them and/or their company online. People were bashing their service, putting down their products, plagiarizing their content and even discrediting their CEO. All of these clients were anxious for a quick fix […]
Read MoreFacebook Branding: What You Need to Know to Get Started
3May
When marketing your business online, branding is one of the key factors that you need to keep in the forefront of your mind. Keeping a consistent brand across all of your marketing collateral can help build not only a stronger overall brand, but also a synergistic marketing machine. So why is it when you throw […]
Read MoreKeywords: The Forgotten Piece of the Content Marketing Puzzle
25Apr
If you are interested in marketing your business online, I’m sure that you have seen the surge in articles heralding the importance of generating original content in addition to having a solid content marketing strategy in place. Having consistently updated content published on your site is crucial to getting more traffic from social media sites […]
Read MoreYour Social Media Prescription
25Feb
Recently, I was honored to be asked to write an article about social media marketing for Doctor’s Life Magazine. You can learn more about Doctor’s Life Magazine by clicking here. Also – you can view article as it appears in the magazine by clicking here! As I thought the information in the article could be […]
Read MoreThe Importance of the Facebook “LIKE”
20Feb
When it comes to the wonderful world of the Facebook “LIKE” there are two big differences. You can either click the ‘like’ button on a businesses or person’s page vs. clicking the ‘like’ button below a post, event, or photo. Here’s why both of these are important and have value to the page in question. […]
Read MoreAre You Tired of Trying to Figure Out What a Blog Tour Is? If So…You’ll Love This
11Jan
In the online marketing arena, my peers and I tend to get sucked into using lingo that can sometimes be a bit too “exclusive”. Much like other industries where the terminology can not only be off-putting, but can cut you right out of the conversation, the online community can be a bit tricky sometimes to […]
Read MoreHealthcare Social Media Marketing: 5 Reasons Not To Wait Any Longer
9Jan
It’s exciting to see more and more healthcare organizations buzzing about social media marketing over the past year. Social media marketing is such a wonderful way to connect with members of your target market (including your customers, referral sources, patients, and their families and caregivers) I’m happy to see healthcare organizations are beginning to adapt […]
Read MoreSocial Media for Nonprofits: Raising Awareness vs Raising Money?
9Jan
A topic that I am very passionate about is the idea of giving back. Whether it be by service, money or time – I believe that there is a lot of value in helping others. As helping nonprofits is a passion, one question that I have been asked is how do nonprofits truly harness the […]
Read MoreSocial Media 101: Where Do I Start?
9Jan
As someone who specializes in the online marketing arena, I meet and chat with people everyday who are interested in using social media to market their business. Not a big surprise right? But what you might be surprised to learn, is many of these medium-to-large firms have a major problem: they don’t know how to […]
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