Social media influencers are social media users who reach a wide audience and have established credibility in a given industry or field. The influence of these individuals outweighs that of the average social media user. While social media influencers technically exist on any platform or network, they are predominantly on YouTube and Instagram. A typical social media influencer displays the […]
Read MoreThe Ultimate Monthly Checklist for Growing Your YouTube Channel
26Jun
So, do you feel like an official YouTuber yet? You’ve been consistently filming new videos, are checking your analytics every now and then, and are even sharing your content on your other social media platforms—go you! But let’s not forget about one thing: The work doesn’t stop here. A YouTube channel doesn’t get successful overnight, […]
Read MoreNo Time to Create a YouTube Video? Try This!
24Jun
Are you hitting a wall when it comes to producing new video content? This is typical for many businesses. At the end of the day, producing quality videos takes time – and you need to focus on running your business! So what do you do when you don’t have enough time to create regular video […]
Read MoreHow to Track Your YouTube Channel’s Performance
19Jun
YouTube success doesn’t just happen over night. It takes hard work, patience, and you guessed it—keeping track of your analytics! As we discussed in last week’s blog, it’s vital to formulate your SMART goals in order to establish what you want your YouTube marketing strategy to do for you. Now that you’ve filmed a few […]
Read MoreSo You’ve Created Your First YouTube Video…Now What?
17Jun
Congrats! You’ve completed filming your first YouTube video, uploaded it, and it’s now out for others to view. However, this isn’t the end of the road. Now that you’ve created content, it’s time to promote it. If you’re not sure where to start, don’t worry—I’ve got a few strategies to share with you! Where to […]
Read MoreWhat to Know Before Filming Your First YouTube Video
12Jun
Contrary to popular belief, most of the work behind YouTube marketing happens when the camera’s turned off. With that in mind, it’s important to have a plan of attack before you decide to start recording. Once you’ve got a plan, you can look at the more technical aspects of what goes into making a YouTube […]
Read MoreHow to Get Started With YouTube Marketing
10Jun
I’ve already talked a lot about why YouTube marketing is worth the investment, so now I want to explain how you can get started on the platform. I know it can be intimidating to transition to video marketing, but remember that this is a step your local business NEEDS to take! With that said, let’s […]
Read MoreThe Power of YouTube Advertising
5Jun
Does your advertising routine feel a little stale? I find that clients who are only advertising on one platform tend to get pretty sub-par results. Sure, advertising anywhere is much better than no advertising, but it’s definitely worth the investment to expand your efforts every now and then. I’ve written a lot on the benefits of […]
Read MoreThe Hidden Value of YouTube Marketing
3Jun
I get a lot of questions about Facebook, Instagram, LinkedIn, etc., but everyone seems strangely quiet on YouTube marketing and I can’t figure out why. It’s the second largest search engine, so why wouldn’t you want to put your brand on there for some easy reach and engagement? My best guess is that people just don’t […]
Read MoreIncorporating Influencers: 5 Ideas for Your SMM Strategy
2Jul
Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]
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