When marketing a business on social media, Twitter tends to be the last choice for many companies. Why? Mostly because it tends to be a completely foreign territory. It doesn’t look like any other site. It has a messy interface. The information comes so fast. It seems far too daunting for someone who doesn’t understand […]
Read MoreStep-By-Step: How to Do a Competitive Analysis on Social Media
24Jun
One of the things I tell prospective clients, as well as those interested in exploring the value of social media marketing for their company, is that one of the most important reasons to become involved with the social media world is to keep, or gain, a competitive edge over your competition. I’ve spoken before about […]
Read More10 Ways to Successfully Use TweetDeck to Manage Your Twitter Marketing
20Jun
For many people, Twitter seems to be the most confusing of all of the social media channels. It’s fast. It’s brief. It involves what seems like code. It looks messy and confusing…and the list goes on. I remember when I first started using Twitter I had the same misgivings, but stuck it out and over […]
Read MoreHashTags: Why You Need Them and How to Use Them
17Jun
I’m sure that you have heard about Hashtags before in social media, and maybe even know what they look like or have tried your hand at using them yourself. But do you know why you need them and how to use them? If you do not know how to use hashtags, it is time to […]
Read MoreMy Social Media Company Did What?! 10 Questions to Ask a Social Media Marketing Company Before You Hire Them
22May
Yesterday something happened that spurred me on to write this article and help protect other businesses. I had a sales call scheduled with the owner of a beauty company. They reached out to us, gave us some initial information and we decided via email it would be best to connect “live” to learn more about […]
Read MoreHow To: Connect Twitter to Facebook and LinkedIn
17May
Social Media Marketing has become a must for almost every business. One of the most crucial factors of successful social media marketing is consistency, but consistency takes time. In this article, we’ll give you some tips on linking your Twitter account to your Facebook and LinkedIn accounts so that you can triple the exposure you […]
Read MoreSocial Media 101: 8 Steps to Social Media Marketing Success
17May
Social media has taken the world by storm over the last few years. It not only serves as a great form of public relations for any organization, but as a wonderful way to network, measure your efforts as a business, see what the competition, your peers, and industry leaders are doing. It is a tool […]
Read MoreHealthcare Tweeting: How to Promote Your Healthcare Organization Using Twitter
17May
It seems we can’t even watch the local evening news without someone asking us to “Follow Them on Twitter”. So where does your healthcare business fit into the messy, fast and furious Twitter-verse? Finding your way on Twitter takes time, research and a good solid plan of action. You will need to log on to […]
Read MoreHow a Daily Marketing Plan Can Make You More Effective
13May
There is nothing worse than getting into the office and immediately feeling two days behind. Go on, admit it…you have felt like this more often than not. Is it because you are ineffective at your job? Nope. Is it because you have no time to get anything done? Nope. Is it because you don’t have […]
Read MoreYour Social Media Prescription: The Cost of Social Media
13May
This has been republished courtesy of Doctor’s Life Magazine – take a look at the online version here. Well, it’s free! Sort of. We all know the importance of social media, and to utilize it effectively, you’re going to have to spend either time, or money! It’s up to you as to which one you […]
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