Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]
Read MoreHow Creativity Can Boost A Social Media Marketing Strategy
11Oct
Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign […]
Read MoreWriting Your Web Pages For SEO
22Aug
While we’ve already written about keywords and their importance when it comes to SEO, your website also needs to be accessible enough for people and Google’s robots to read. Meaning you need to write something interesting and instantly attractive for humans. But also written in a way that is easy for Google to think, “This […]
Read MoreAn Introduction To SEO
22Aug
Search Engine Optimization is the science (or art) of writing content so that it appears higher in search engine results. Since Google is the largest and most popular search engine, much of SEO equates to figuring out how to play by Google’s rules.The problem is Google changes its rules regularly. So SEO (like anything else) […]
Read MoreSocial Media Marketing VS SEO
3Jul
Running a business often means making compromises in your marketing efforts. None of us has a magical money tree. No matter how big our business grows, our marketing budgets are always finite. We can’t afford everything. Which often means making some tough choices. One choice I often hear people discussing is whether money should be […]
Read MoreSEO V.S. Social Media Marketing: What’s The Difference And What Marketers Need To Know
10Dec
When people begin to research online marketing, they quickly realize that two terms seem to dominate most conversations – Search Engine Optimization (SEO) and Social Media Marketing (SMM). In fact, these two are used so much that it can make someone’s head spin, especially if they’re not entirely sure of the difference. To start things […]
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