Your status as a thought leader is defined by the network that you build for yourself, both in your professional life and in your online image. When you surround yourself with knowledgeable, high-quality people, you gain respect by proxy. As it is in the real world, so it is in blogging. Take everything I just […]
Read MoreUse-it or Lose-it Marketing Budget? Here Are 6 Areas Where you Can Use the Budget Wisely
19Nov
It’s hard to believe it, but this whirlwind of a year is nearly over. There is just over a month left until we have to start thinking about a new marketing plan and putting the final touches on a marketing budget for 2021. Now, if you’re anything like the majority of businesses at the moment, […]
Read MoreWhy You Need to Care About SEO…Now!
10Sep
Not getting enough website traffic? If that’s the case, it’s time to double down on Search Engine Optimization (SEO) for your marketing and sales strategy. It’s all about earning the highest ranking on Google as possible, which is a goal for most businesses. Who doesn’t want to the #1 result on Google for search terms […]
Read MoreHow to Attract More Visitors to Your Website
28Apr
Two of the things that I am constantly asked during prospective client calls is how to create more conversions on their company website, and how to retarget the visitors who are currently visiting their website. Both of these are definitely doable things…but what happens when you find out that you don’t have enough traffic to […]
Read MoreThe Importance of Online Reviews: The Secret to Google SEO Success
16Mar
It should come as no surprise that client reviews are crucial to building your credibility with prospective clients and consumers. Let’s not forget that they also are a major help in converting those prospects into paying customers. These first-person accounts speak volumes as to the quality and value of your products and/or services. For over […]
Read MoreSEO for Amateurs: What, How, and Why
16Jul
If your brand has a website, you have probably heard of SEO. This concept is frequently mentioned, but rarely discussed in lay terms. What is it? How does it work? Why should you care? We’re here to break it down and help you understand how to make it work for you. The What Search Engine […]
Read MoreHow SEO and SMM Work Hand-In-Hand For Your Brand
31Jan
Does your business need social media marketing? Yes. Does your brand need search engine optimization? You bet. While some marketers think these two online marketing strategies are completely separate, they’re actually just different parts of the same strategy to increase your brand awareness. It’s time to set the record straight. First off, let’s explore these […]
Read More7 Innovative Tools That Social Media Marketers Love
24Jan
When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools […]
Read MoreThe 4 Primal Elements of Social Media Copywriting
17Jan
Back in the day, people felt everything was comprised of four elements- wind, water, earth, and fire. Well, social media copywriting is somewhat similar. Only instead of those archaic elements, we have something new. Social media, in a nutshell, is about two things – communication and community. As such, you’re going to need to know […]
Read MoreHow Do Brand Giants Market On Social Media Marketing?
10Jan
Let’s face it – some brands utilize social media marketing better than others. Some companies such as Starbucks, Adidas, and Netflix generate incredible levels of engagement with every post. Is it their pre-existing fame or is their content really that compelling? After studying this phenomenon, it’s definitely a bit of both. There is such a […]
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