You’ve been working hard at crafting your social media presence. Much like Rocky Balboa punching hunks of meat and jogging up and down the stairs of the Philadelphia Museum of Art, you’ve been working hard to get your brand in peak physical condition. You have been building your Likes on Facebook, your connections on LinkedIn, […]
Read MoreHow Your Brand Could Benefit from Story-Driven Marketing
26Jan
Imagine this: you’re on a blind date. The person finally shows up and they’re attractive, but the first thing they say is “Hi. I make a decent living and am in good health. We should date.” You probably wouldn’t be looking forward to the next hour and a half, would you? And if they continued […]
Read MoreWhy You Need a Professional Writer
22Jul
You probably haven’t thought about how much web copy you see online, but take a minute to think on it. Every line of text you scroll past was written by someone, and if what you’re reading seems well-written, there’s a good chance it was written by a professional. Between the copy you don’t think about […]
Read MoreHow to Make a Blog That People Will Actually Read
25Feb
Contrary to popular belief, more goes into writing a blog than banging on a keyboard for 45 minutes every couple of days. It’s a lot of work and effort, but these are mandatory sacrifices for having a quality blog that your audience enjoys! I’ve never been a fan of vague advice, so I’m going to […]
Read MoreWhy You Need a Blog
20Feb
If you’re reading this, then you already know that blogs are great! They spread useful information and act as industry-specific news sources. Just because you like blogs, though, doesn’t mean you understand why your business needs one, specifically. That’s why I’m here! I personally know how great a blog can be for a business, so […]
Read More5 Things to Have Your Professional Writer Work On
21Jan
Now that you know how important it is to hire a professional writer, what do you actually have them do? I hinted at a lot of writing tasks in my last blog post, but there are definitely some areas you need to have a writer work on more than others. Based on what I’ve seen […]
Read MoreThe GDPR: What You Need to Know
5Jul
Have you noticed more pop-ups in the last few weeks? Does it seem like every website is reminding you of its terms of service or cookies policy? You can thank the European Union and the GDPR for this slightly annoying–and highly important–development. Here’s a quick overview of this new regulation and how it may impact […]
Read More4 Steps To Writing A Professional “Away” Message
12Apr
Customer service is one of the main reasons why Facebook Messenger has risen above most other messaging apps. With its connection to Facebook itself, users can contact brands on Facebook easier than ever before. But what happens when a customer sends over a message at 5:01p.m. and your team leaves at 5:00? If you have a […]
Read MoreSetting The Tone: Writing My Business’s Social Media Bio
28Mar
We recently published a blog about the general structure of a social media bio for your business. Perhaps you sat down with all those tips handy to write your new bio and still came up blank. No worries! We’ve only begun to skim the surface. To create a spectacular bio, you need to pack a […]
Read MoreWriting An Amazing Bio For Social Media Marketing
26Mar
If you had to sum up what your brand represents in a brief statement, would you be able to do it? You would think that it’s a simple task, but many business owners and marketers alike find themselves fumbling in an attempt to narrow down their mission into just a brief paragraph. When it comes […]
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