To get the job done, your business is going to need a social media marketing team of experts. Just like in those heist movies, each member of your team will play a certain role, each one equally as vital as the others.
Facebook, Twitter, Instagram and other platforms need special planning and a certain set of skills. These are the pros that are right for the job:
-The Writer.Of course, the basis of most posts is a written message. You need a creative copywriter with the know-how, imagination, and experience to create one-of-a-kind copy.
– The Artist.Just like a creative copywriter, an artist is needed to breathe life into each post. Whether they create images, videos, GIFs or even memes, you’ll need this creative employee to rock your social media profiles.
– The Analyst.The brains of the operation. Someone needs to study the numbers and see which posts rock and which flop. Without studying your marketing strategy’s data, you’ll be flying blind.
– The PR Rep.Every team needs a people person, someone who converses with clients or customers and they do it fast. Did you know that Facebook rates your business on the amount of time it takes to respond to a post? That’s why you need to have genuine and positive responses.
– The Spy.What is your competition doing online? Your social media managers need to study what at least 3-5 competitors are doing. How are they handling holiday seasons, sales, etc.? Your “spies” should have easy access to this information thanks to social media.
As you can see, some people in your company can wear multiple of these hats at once. Regardless each role must be fulfilled and approached in a unique fashion as opposed to treating it like traditional marketing. So what are you waiting for? Gather up your team and score marketing gold!
Contact us today to use OUR team of experts for your business!
