The Social Marketing Academy

The Delicate Art of Public Relations with Patrick Farrell

When the press talks about you, what are they saying? When is the right time to release a statement, negative or positive? What should a company do before they share their story? Public relations is tricky to navigate but integral to the success of every business, whether it’s putting out a press release or just having good word of mouth. In this episode, Christopher Tompkins welcomes guest Patrick Farrell of Sniper Public Relations to answer your burning questions.

Patrick has spent 20 years in the public relations industry, servicing an array of clients in various sectors. His strengths and expertise are in the areas of media relations, communications strategy and delivering clients relevant and consistent results. His experience has enabled him the ability to deliver insightful industry research and identify market trends in order to create relevant story angles for clients.

Watch this Episode on YouTube Listen to this Episode on iTunes

The Social Marketing Academy

The Delicate Art of Public Relations with Patrick Farrell

Watch this Episode on YouTube Listen to this Episode on iTunes

This Episode's Guest

Patrick Farrell

Patrick Farrell has spent 20 years in the public relations industry, servicing an array of clients in various sectors. His strengths and expertise are in the areas of media relations, communications strategy and delivering clients relevant and consistent results. His experience has enabled him the ability to deliver insightful industry research and identify market trends in order to create relevant story angles for clients.

Prior to establishing Sniper Public Relations in 2009, Patrick was an Account Manager at a boutique technology public relations firm, where he supported strategic communications and media relations as the account lead for various start up clients in the consumer and technology marketplace.

Previously, he worked at Brodeur where he supported media relations and product review programs for a number of clients including IBM Global Services and RIM and its BlackBerry product. While working on IBM Global Services, he led a team that organized IBM’s Future of Crime Influencer Salons in which over 60 key influencers from government, academia, analyst firms and Fortune 500 companies came together in a town meeting setting to discussed the impact technology has had on crime.

While working on RIM, he played an integral role in introducing BlackBerry to consumers by supporting the launch of the BlackBerry Pearl in the prosumer marketplace. During this time, BlackBerry subscribers increased from 4 million subscribers to approximately 12 million subscribers.

Specialties: Self-motivated public relations and marketing professional with emphasis on media relations, communications strategy, social media, content gen services, and creative writing; Encompasses core business acumen skills, highly organized, with a commitment to excel and the ability to juggle multiple global campaigns while meeting deadlines; Strong expertise in corporate, consumer, b2b technology, science, manufacturing, government, and economic development; a team player with a can-do attitude.