The Social Marketing Academy
Getting Animated with Alex Herder
When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation.
Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they’ve been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign.
The Social Marketing Academy
Getting Animated with Alex Herder
When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation.
Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they’ve been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign.
This Episode's Guest
Alex Herder
Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they’ve been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign. Before starting Duke & Duck, Alex did marketing for a public health technology company, did some TV work in London, and helped an HIV clinic in South Africa upgrade their IT infrastructure. He also has a degree in history from the University of Illinois.
Latest Episodes
Episode 02: Being Found Isn’t Enough Anymore
Episode 01: You Rank #1 on Google. So Why Can’t AI Find You?
