The Social Marketing Academy

The Social Marketing Academy

The Social Marketing Academy

PR, By the Basics with Lee Caraher

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all.

Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories.

Watch this Episode on YouTube Listen to this Episode on iTunes

The Social Marketing Academy

PR, By the Basics with Lee Caraher

The Social Marketing Academy

For a business new to PR and marketing, it can all feel very overwhelming with questions that have no clear cut answer. What is public relations? What social media platform should I be on? On today’s episode, we welcome Lee Caraher to help untangle it all.

Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories.

Watch this Episode on YouTube Listen to this Episode on iTunes

This Episode's Guest

Lee Caraher

Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte, a national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories.
Lee’s the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle helps companies create high producing, positive work cultures that employees want to return to – a critical factor in sustainable businesses.

Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.

Lee is active in the community and currently serves on two nonprofit boards. A graduate of Carleton College, Lee is currently running her company from home whilst we all wait to see how the pandemic shakes out (and is happy that she finally has something relevant to share from her Medieval History degree).

Latest Episodes

The Social Marketing Academy

Marketing Meets Technology? With John Wall

Marketing, sales, and technology are all separate but integral parts of running a business, but getting the three to come...
Play
The Social Marketing Academy

Cyber Security with Scott Schober

Digital innovation has made all of our lives easier—including those of cybercriminals. Now, it takes more than a tricky password...
Play
The Social Marketing Academy

The Power of the Press Release with Mickie Kennedy

You need to get the word out about your business to thousands of potential customers. The easiest way? A well-timed...
Play