THE BULLETPROOF MARKETER

Trending Topics You Need To Know for Q4

Sick of terrible marketing advice? Well, you’re in luck, because on this week’s episode, we have our host Christopher Tompkins giving us insight of what he sees to be trending lately in the marketing world and what new features and tools you should be paying attention to.

Today we’re also joined by our wonderful guest April Margulies, who is a PR specialist and the President and Founder of Trust Relations. April has over 18 years of experience including counseling, and managing campaigns for clients across many industries such as Fortune 100 companies, startups and beyond. April shares with us more about company culture and working with freelancers, and the importance of podcast and newsletter marketing for unique and smaller industries. She also touches on new marketers and start up founders integrating PR metrics and marketing metrics to better understand their campaigns.

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THE BULLETPROOF MARKETER

This Episode's Guest

April Margulies

April worked at the world’s best agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, before starting her own firm, and has represented an impressive roster of clients and their executives over the course of her career.

Among the clients she has counseled are MasterCard Worldwide, MetLife International, Sotheby’s International Realty, Hyatt, Rosetta Stone, Petco, American Standard, The Dannon Company, YellowTail Wines, Sealed Air and eMusic.

April received her B.A. in Journalism and Mass Communications from Iowa State University and continued studying integrated marketing communications at Columbia University in New York City, in the M.A. program in Strategic Communications.