After a long year filled with adjustments made by employers and their staff, the working world is ready to consider whether it’s time to call our teams back to the office. But even as the pandemic is slowly getting under control, things aren’t going to reset back to the way they were. To thrive, businesses […]

In the modern age of viral social media content and 24-hour news cycles, companies and their employees must be diligent to ensure they’re making the right decisions. One wrong move can land a company in the throes of a PR crisis and tank its reputation. When the worst happens and all eyes are on them, […]

General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed. Whether or not a business is truly in the wrong, when a customer […]

There may come a point in the trajectory of your career as an agency owner when you will have to make a decision: Do I prioritize money, or do I care more about finding clients and projects that I am passionate about? There’s no wrong answer — you should go after whatever goal matters most […]

by Forbes Agency Council | Expert Panel  The massive economic and social upheavals caused by the global pandemic over the past year led to significant changes in consumer behavior, leaving brands to question conventional wisdom on how to improve customer retention. To hold onto their share of the market in a consistently shifting digital landscape, […]

Content is fleeting. While your posts might get solid engagement, you’ll be hard-pressed to find anybody in your audience — even devoted fans of your brand — who give your posts much thought after liking and scrolling by. Winning brands aren’t only defined by being memorable but also being constantly present. However, like most rules, […]

by Forbes Agency Council | Expert Panel  A business’s website statistics offer a lot of insight into its customers’ behavior, and analyzing this data can help show what it is doing right or wrong online. If your traffic seems to take a nosedive, there may be several different reasons for the decrease in visitors. Diagnosing […]

by Forbes Agency Council | Expert Panel  Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space, AI can offer crucial technological advantages. Given their ability to learn from mistakes and track records accurately, AI and machine learning are invaluable […]

by Forbes Agency Council | Expert Panel  Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. While agency professionals might be focused on other positive […]

It’s 8 a.m. You’ve just arrived at the office, made your coffee and sat down to check your inbox to find that a client went on a virtual tirade at 1 a.m. and emailed you a list of previously unknown grievances. “What am I paying for?” “All this work is terrible!” “I’m wasting my time […]