Since its incarnation in 2006, Twitter has become a major social media marketing staple. Few businesses use social media for marketing without utilizing the microblogging platform. We call it “microblogging” because it mainly performs the feature of a regular blog, only at a microscopic scale. Are you able to tell your story with 140 characters or less?
Twitter is the place for speed, efficiency, and effectivity. You need to hit your readers hard and don’t let them forget it! Are you looking for the best ways to approach the platform that has over 310 million users?
1. Use an Image – EVERY TIME. Good news! Twitter no longer counts visual media against a tweet’s 140 characters. Because of this new advantage, you have no reason for a bland, image-less tweet. None. Make sure you incorporate eye-catching imagery, so people hone in on your update.
2. Analyze trends. Twitter is the king of current events. As such, incorporate contemporary happenings into your content. While treading controversial waters can leave you burned, there’s plenty of positive, unbiased news you can use.
3. Call Upon Your Team. The beginning of a successful social media marketing campaign is your team’s efforts. Ask them to help your marketers promote their brand with their own following. Their genuine marketing efforts can go a long way.
4. Consistency. There are several social media poisons. Radio silence is one of the worse. NEVER let more than two days go without a post. People will quickly move along to the next best thing.
5. Make Your Tweets Self-Contained. A common trend in the Twitterverse is to tell a longer story in a series of tweets. This is a big no-no. What happens if one of your tweets is read out of context? “(cont’d)We would love to see you there! Make sure to come early so you get a good spot so you can see…” Do you want something like that popping up on your feed? It’s against the laws of Twitter.
6. Promoted and Sponsored Tweets. There are paid options available on Twitter to give your marketing an extra boost. Once you have a grasp on how Twitter works, advertising is the next natural level.
7. Study Data. Don’t be a dodo. Study your current performance and see how you can improve. Is news related content doing better than promos? Maybe videos are getting more attention (they most likely are). You won’t ever know if you don’t look at your data at least once a week.
As you can see, Twitter is a bit like chess – easy to learn, hard to master. At the Go! Agency, our social media experts handle over 100 Twitter accounts for clients. Contact us today to discover how our expertise will land your company on cloud nine!
