Content is king.  And if you are interested in marketing your business using social media, it is important to generate original content.  Writing original content will not only help you get more traffic from social media sites and search engines, but also help you engage with your target audience and create a power of influence.

I want to give you a proven tactic that will help you get your content rolling BEFORE you even put pen to paper to formulate your first blog or social media update.

Building keyword lists.

With all of the fervor over the power of content marketing, one aspect of it that I don’t think is stressed enough is the use of keywords when developing your content.  Those who know search engine optimization (SEO) tactics know how important keywords are to online success.  Keywords are how the right people will be able to find you, your company, your services, and your products online when searching for you—plain and simple.

If you currently have an active SEO campaign, whoever is managing this activity should be able to supply you with a list of keywords.  Another key person who could help you is your website designer or manager.  Even if your website is 10 years old, your keywords should be present throughout.

If you do not have these resources, I have a simple two-step process to help you formulate your first keyword list.

1. Pull out a list of your target market

2. Pull out a list of your products/services

By looking at these documents, you will be able to consider who is searching for you online and what words they are they using to find you.  Go above and beyond what you think the term “keyword” means, and really think about how your target market would look for you on search engines like Google.  Come up with a list of words and short phrases that you think your target market would use to find you online. I would first write this down on a pad, but then transfer to an online document for future tweaking.

Need some more help coming up with keywords and phrases?  The Google Keyword Planner can provide some good outside-the-box ideas.  Also, this tool will help you discover competitive keywords and phrases that have high searchability but low competition with others in your market.

The point of this exercise is to come up with a solid keyword list that you can begin to use when formulating and executing your content strategy for social media and other content.  The more relevant keywords that you pack into your social media updates, blogs, and website, the better chance you have of showing up in Google searches and social media searches for your topic.

Once you start to incorporate your keywords into your content, a great tool to see how your keywords are working for you is Google Analytics.  If you are not using this wonderful tool to monitor your website, I would suggest that you install it now.  It is free, and it helps you determine where your traffic is coming from and what words potential customers are using to find you.  Just ask the person who manages your website if this tool is installed and, if not, get it installed today.  Above and beyond keywords, Google Analytics gives you real-time data about on the effectiveness of your website on many different levels.

Keep in mind that your keyword list will continue to evolve and grow as your business does.  I would suggest taking a look at your list every month to see if it needs tweaking.

While building and maintaining a keyword list can be taxing, in the end it will truly help your content strategy get off and running with a bang!