When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools to amplify your voice.
As a professional in the social media marketing world, we spend a lot of time on official social media sites. We can’t type in the letter F without our browsers compulsively prompting us to go to Facebook or T for Twitter. However, to truly be effective and engaging, you need more than just the basics. Here are the top social media marketing life-saving websites and apps that will ramp up your marketing game.
1. Hashtagify – Let’s face facts. A hashtag is only good if it’s popular. This is where Hashtagify comes in to save the day. Type in a hashtag to see how many people are talking about it or if it’s dead. As you’ll quickly learn, a hashtag is a very time-sensitive tool, and I’m not just talking about calender-centric ones like #ManicMonday or #MerryChristmas. They focus on trends and hot cultural topics and should be used accordingly.
2. BuzzSumo –While Hashtagify helps you see what hashtags are popular, you will still need a tool to help you find the best content. You should note that BuzzSumo Pro is not cheap, but the free version will help you discover the best shareable and popular content on the web.
3. BundlePost –Bundle Post’s tagline is “Stop managing your posts. Spend more time engaging.” This tool can help you with the quantity side of social media marketing. Sharing and curating others content is essential, albeit time-consuming. Bundle Post can automate a personalized bundle of content for your social media accounts. It even works alongside Hootsuite.
4. Hootsuite –Speaking of Hootsuite, it’s rare to find a marketer who isn’t in love with this tool. You can find content, schedule your posts, and study analytics inside one lovely tool.
5. StayFocused –Here’s a secret. Our brains do not automatically block all distracting content. We work on the sites many go on to play, so we must ignore a whole lot of enticing content while we’re trying to execute marketing strategies. StayFocused will help you stay on task by limiting the amount of time you spend on distracting websites. This is great so you can keep moving and complete your task. A Google Chome extension is available for free.
6. Grammarly –Ah, the typo- destroyer of worlds. Luckily, Grammarly has the power to fight back. This handy tool will help your copy become sharper, more engaging, and correct. Remember your English teacher in high school? It’s like her, only nicer.
7. OneTab –Social media marketers need to research and do A LOT of web browsing. On average, most managers visit 200 web pages a day. That sounds like a nightmare for those who only like one or two tabs open at a time. Well, OneTab is here to help. It’s a fantastic tool that will combine all our pre-existing tabs into one, shareable web page that adds a bit of convenience to a chaotic day.
HELLO?! Is anybody out there? Trust me, there are tons of people out there. The above tools will help your brand’s online visibility to skyrocket and your following to increase exponentially. Try a few today and get back to us and tell us what you think!
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