Tag : Apps

7 Innovative Tools That Social Media Marketers Love

24Jan

Content Creation, Copywriting, SEO, Snapchat, Social Media

When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools to amplify your voice.

As a professional in the social media marketing world, we spend a lot of time on official social media sites. We can’t type in the letter F without our browsers compulsively prompting us to go to Facebook or T for Twitter. However, to truly be effective and engaging, you need more than just the basics. Here are the top social media marketing life-saving websites and apps that will ramp up your marketing game.

1. Hashtagify – Let’s face facts. A hashtag is only good if it’s popular. This is where Hashtagify comes in to save the day. Type in a hashtag to see how many people are talking about it or if it’s dead. As you’ll quickly learn, a hashtag is a very time-sensitive tool, and I’m not just talking about calender-centric ones like #ManicMonday or #MerryChristmas. They focus on trends and hot cultural topics and should be used accordingly.

2. BuzzSumo –While Hashtagify helps you see what hashtags are popular, you will still need a tool to help you find the best content. You should note that BuzzSumo Pro is not cheap, but the free version will help you discover the best shareable and popular content on the web.

3. BundlePost –Bundle Post’s tagline is “Stop managing your posts. Spend more time engaging.” This tool can help you with the quantity side of social media marketing. Sharing and curating others content is essential, albeit time-consuming. Bundle Post can automate a personalized bundle of content for your social media accounts. It even works alongside Hootsuite.

4. Hootsuite –Speaking of Hootsuite, it’s rare to find a marketer who isn’t in love with this tool. You can find content, schedule your posts, and study analytics inside one lovely tool.

5. StayFocused –Here’s a secret. Our brains do not automatically block all distracting content. We work on the sites many go on to play, so we must ignore a whole lot of enticing content while we’re trying to execute marketing strategies. StayFocused will help you stay on task by limiting the amount of time you spend on distracting websites. This is great so you can keep moving and complete your task. A Google Chome extension is available for free.

6. Grammarly –Ah, the typo- destroyer of worlds. Luckily, Grammarly has the power to fight back. This handy tool will help your copy become sharper, more engaging, and correct. Remember your English teacher in high school? It’s like her, only nicer.

7. OneTab –Social media marketers need to research and do A LOT of web browsing. On average, most managers visit 200 web pages a day. That sounds like a nightmare for those who only like one or two tabs open at a time. Well, OneTab is here to help. It’s a fantastic tool that will combine all our pre-existing tabs into one, shareable web page that adds a bit of convenience to a chaotic day.

HELLO?! Is anybody out there? Trust me, there are tons of people out there. The above tools will help your brand’s online visibility to skyrocket and your following to increase exponentially. Try a few today and get back to us and tell us what you think!

5 Ways Apps Changed Social Media Forever

By Christopher Tompkins

5Sep

Social Media

Remember when the only thing phones could do was make a phone call? Nowadays, you can literally run a whole business from the palm of your hand. Social media marketing is one of the industries that changed the most thanks to smartphone innovations. The main reason? Downloadable apps. With just the tap of a finger, users can install a brand new program onto their phone and drill even further into their device’s potential. Many of these apps contribute to social media marketing. Here are the top ways applications change the game:

App-Exclusive Features. As we have recently seen with LinkedIn’s smartphone-exclusive hashtags, there are certain features of our favorite platforms that are inaccessible on a traditional computer. Another one of these hidden treasures isFacebook Live, which is a live-video streaming service. These devices allow many new opportunities for social media marketers to connect and create.
App-Exclusive Platforms. Without smartphones, there would be no Snapchat, Meerkat, or Periscope. Live video would be restricted to webcams. Instagram wouldn’t be nearly as innovative, and the rest of the social media marketing industry would feel quite stationary. Thanks to smartphones, we have even more sites to explore.
Location-based services. Facebook’s popular feature, checking in, is all thanks to your Apple or Android device. Obviously, you wouldn’t be able to check in anywhere on a desktop computer besides your own house. There are also features such as Snapchat’s geofilters, nearby interests, and more than rely on being in the right place at the right time.
Third Party Apps. Have you checked out the Social Media category on the App Store or Google Play store? There are tons of tools in there! Third party software has helped social media marketers bring new life into their campaigns. Whether you are creative a video through Ripl, adding a crazy filter to a picture on Prisma, or flashing back to the good ol’ days with Timehop, social media marketers can benefit from the plethora of apps available to marketers.
Instant gratification. Do you want to try out one of these apps? Download it in a flash. Do you like something you see in an ad? One tap will bring you more information. Starting fresh on a new site? Thanks to the contacts that are already on your phone, you don’t have to do any heavy lifting! You can just start communicating quickly. Smartphones are all about convenience, and they definitely help social media marketers make things easier.

As you can see, social media and technology have a tight relationship. Apps bring this to new heights. As we become continually invested in mobile solutions, we expect to see this list of advantages grow!

What other ways do smartphones help with marketing? Comment below!

What Can Twitter Engage Do For Your Social Media?

By Christopher Tompkins

21Jul

Social Media, Twitter

Twitter really wants you to succeed. They had previously announced updates to the website’s infrastructure that will give more leeway for a tweet’s character count as well as allowing more options when retweeting. Now, they are offering us a brand new tool exclusive to American iOS devices. Engage, a companion app, will deliver helpful analytics to a marketer’s fingertips.

This new software allows Twitter users to study their tweets in real time through comprehensive data. Engage covers a wide range of area pertaining to the social media giant’s functionality and reachability. This will help marketers succeed and understand new insights.

Engage also notifies you of trends and important conversations happening on the internet as they happen. Now, you will never miss a trending hashtag or news story that could attract a slew of followers to your page. This brings a whole new meaning to “in the moment”!

Have you ever wondered who your content attracts? Engage allows you to study the demographics and activities of those who read your tweets. Are these the people you want to reach out to? If so, great job! If not, it may be time to tweak your writing and when you are ready to try again, Engage will be by your side.

Like Hootsuite and other third party analytic programs, Engage provides insights into your account’s performance. You can even compare post-by-post to see if your pictures, videos, GIFs, or text-based tweets do the best.

Why would Twitter create Engage? After all, it’s a free service and there is no profit to be made. They made it because those who run this social media platform appreciate that businesses all over the world use their website to market. Twitter has become a necessity in the business world, despite not having nearly the amount of tools Facebook offers. Now, Engage ushers in a new level of intuitive tools by Twitter itself, as opposed to third party applications. Twitter is proudly proclaiming that they want to help your business succeed.
What do you think of Twitter Engage? Comment below!

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