To really make it in the social media universe, you need to establish yourself on the most popular platforms. Becoming a user of many accounts is a great idea, but easier said than done. To truly take care of social media, your business will need one of the following:
– YouTube
Google+, Snapchat, Periscope, and more are helpful additions, but when you’re starting out, I’d try to tackle social media’s “Big 6” first. Take our word for it- it’ll be more work than you think. At first glance, you’ll want each of these accounts to be as unique as a snowflake. Well, first of all, you’ll turn social media into a round-the-clock gig if you do that. Second of all, your branding will become an absolute mess. While you want each post to be consistent, you don’t want each account to be unrecognizable from each other. Here are some of the best ways to keep your many profiles consistent with branding.
Pictures– Even if you have a large portfolio of headshots, and many versions of your logo, you need to stick with one for your profiles. You don’t want people guessing if it really is you. They want something familiar when trying to follow you!
Adapted Updates- When you’re writing your posts, you’ll typically want to make two versions. One will be for your Facebook, Google+, etc. The second one will be to conform to Twitter’s 140 character limit. For the Twitter version, you’ll also be able to mention other Twitter accounts with their twitter handle. For example, you can say “Congrats @JasonTodd for closing on your new house!”
Long Forms- When you’ve written an article based around your profession, you can share it on Facebook’s Notes feature, LinkedIn, and of course post it to your own blog. Social media is an exception to the “duplicate content” rule for websites. People who use social media tend to understand that these posts are yours and you should spread it through all avenues.
Keeping Info Straight- Have multiple website domains? What about phone numbers? Social media isn’t the place for inconsistencies. You want to keep things clear and concise for your followers. Don’t make it so they have to guess what phone number to call.
You want your social media to be unique, but you don’t want it to be a “mishmash” of content. Keep things correct, clear, and constant so your customers and followers will know what they’re dealing with!
What are your thoughts on keeping things straight? Comment below!
