What is the goal of social media marketing? The same as any marketing – brand promotion and awareness- right? On the macro level of things, sure. But when you take a closer look, it’s more about communication. Sales, ROI, and all that jazz comes a bit later. Social media has become the front line between brand and customer. As such, there needs to be engagement. That’s the golden ticket. Don’t forget that communication is a two-way street.
Conversation. That’s the big differentiation between a website and a social media account. You can ask your brand a question, and a good company will answer quickly. This is why marketers can’t expect engagement to be drummed up solely from their followers. The social media should be point A in the conversation. Their comments are point B, and your reply to their comments is point C. Always strive for point C! Do not be a silent brand, or post robotically with no human connection. If someone asks your company a question, you need to respond.
Technology has made it so there’s no excuse anymore. We’re in a VERY convenient world. You need to answer your customers and converse with them. The whole point of having a Facebook, Twitter, or Instagram page is to become more approachable. Do not hide behind the screen, get into the nitty gritty of the people!
Does social media have you stumped? Consider The Go! Agency your online representative! We help many clients connect to their ideal customer base in unique and professional ways! Contact us today!
