Do you have a lot to say and want to try a hot new platform?

There are many useful platforms available for you to reach your audience. However, if you’re not effectively communicating your insight on a topic, all of your hard work will get lost in the fray.

In 2016, podcasting exploded and 2017 is expected to be another boom year.  21 percent of Americans in 2016 said they had previously listened to a podcast in the last month and that rate has been steadily rising since 2013.

This vocal content format can be easily used while doing almost anything. Think about it – you can listen to a thought provoking podcast while you’re cooking dinner, doing homework, stuck in traffic or even taking a shower. The possibilities are endless as is the number of people you can reach with a carefully crafted podcast.

A podcast is an efficient way to become a part of your audience’s private life. Your listeners can hear you tell them about all the happenings in your particular field while completing the day’s tasks. This is an excellent way to create a meaningful connection with your listeners.

1. Being thorough is key. Contemplate your objectives and create calls to actions you can utilize in your podcast. Also, choose your style. Do you enjoy and have a knack for interviewing? Do you need a second host to enhance your ideas? Pick a style that reflects you well.

Organization comes in handy when producing a podcast. Create a schedule that keeps track of your shows and set a specific time limit. Be sure you’re thoroughly researching your topic. The easiest way to lose listeners is a lack of credibility regarding the information you’re promoting as truth.

Give yourself plenty of time for recording and editing. Record jingles and intros separately. Another helpful hint is to find informative perspectives and differing viewpoints on your subjects for promotion on your podcast. This will allow your work to stand out in the crowd.

2. Market your new show. Give it a memorable name and image. The point is to attract as many listeners as possible. Spend time thinking of clever marketing ideas, and you will not be let down. Create eye-catching content provoking folks to stop and take a listen. A mailing list is a valuable asset in building buzz, and perhaps you could get early-on listener testimonials to add in your promotional packaging.

Podcasting is an engaging and innovative addition to your online marketing wheelhouse. Alongside your social media marketing, blog, website, and other avenues to brand awareness, this tool can really get people listening!

Contact us today for essential social media marketing guidance!