Last week, I delved into some essential steps you need to take if you want to boost your website’s search engine rankings and get it in front of more eyes. If you haven’t read it, I highly recommend you start there and then come back to read the rest here. Alright, if you’re reading this, […]

Not getting enough website traffic? You’re not alone. Over 96% of webpages get — quite literally — zero clicks. Today, I’ll show you how to change that with the power of SEO. Here’s the goal: earn the highest ranking on Google as possible. Of course, that’s a goal for most businesses. Who doesn’t want to […]

TikTok, Instagram, Facebook, and even X get a lot of attention in the marketing world. They’re huge and exciting, with the potential to make you go viral. And while they certainly have their place, there’s an older digital marketing platform that might just have them all beat. That’s right, I’m talking about email. The Numbers […]

Ah, the sweet smell of pumpkin spice and desperation. It can only mean one thing: the holiday season is upon us. Now is the perfect time to get serious about your holiday marketing strategy and start laying the groundwork for a successful campaign. But where do you begin? Don’t worry — by the time you’re […]

A blog is a powerful tool for any brand to grow its presence and authority online. If done correctly, your peers will soon flock to you for your insights! But getting there isn’t easy. Here are five essential elements you need to consider before you begin to publish: Pick Your Platform First things first—you need […]

Tagging is one of the most effective tools that marketers have to generate organic attention and engagement on their social media posts. And yet, so many marketers neglect opportunities to tag. Here’s why tagging is important: First and foremost, tagging puts your posts in front of more people. As soon as you tag another account, […]

You’ve seen it, haven’t you? It isn’t even October yet and stores are already readying their Christmas displays. It might seem a little obnoxious, but there’s a good reason for it: people love the holidays. Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They’re all fantastic […]

It doesn’t matter how much time you spend creating amazing, compelling content if nobody ever sees it. If you really want to connect with your target audience online, your content needs to be optimized for each platform. This isn’t really news for most marketers, but there are some simple optimization tactics that you could be […]

Things may never return to the way they were before the pandemic, but we are getting back to relatively normal, and I know many of my fellow marketing professionals who’ve been working from home for the past year are debating whether or not it’s time to go back to the office. I sent my entire […]