If you have been using LinkedIn as a networking tool for yourself, you understand how wonderful it can be in helping you connect with hard to reach people while gaining lots of visibility and credibility for your company. Another great way to promote your business and extend your reach on LinkedIn is to create a […]
Read MoreI’m Private, But Social Media is Just So…Social. What Should I Do?
5Aug
First of all, I absolutely love this topic. Again and again I cover this as it is a concern for lots of professionals such as you and I out there. We see that members of our target market are using social sites like Facebook, Twitter, LinkedIn and YouTube like crazy…but how can I get involved […]
Read MoreWant to Market on Social Media? Do This First!
18Jul
A question I am asked again and again is how does the team at The Go! Agency come up with a social media marketing strategy for our clients. It’s one of those questions that I wish there was a direct answer to – as I know so many of you out there are eager to […]
Read MoreIncreasing LinkedIn Engagement and Credibility with Endorsements and Recommendations
17Jul
A large part of LinkedIn has to do with your reputation and how you are viewed by not only your peers, but also the masses at large. Credibility and visibility are two other factors that, when paired with a solid reputation, can make for not only a killer LinkedIn profile – but also a more […]
Read MoreIs Hootsuite Right For My Business?
16Jul
For many of you marketing your businesses on social media, you know there are many other tools you can utilize to effectively keep on top of your daily social media marketing commitments. Third-party tools are available for free, or a small charge, and can help you do everything from schedule posts to find influential people […]
Read MoreWhat You Need to Ask Before Outsourcing Your Social Media Marketing Campaign
15Jul
(This blog has been reprinted courtesy of Doctor’s Life Magazine CLICK HERE TO VIEW IT ONLINE). In my last two installments of “Your Social Media Prescription” we discussed “Social Media 101” – getting your online marketing efforts up and running, and “The Cost of Social Media” – showing you the pros and cons, as well […]
Read More“Hey, Your Links Aren’t Working!” – How to Avoid This and Other Social Media Pitfalls
8Jul
There is nothing worse than being called out by your target audience for a broken link, mis-spelling or grammatical mistake on one of your social media updates or profiles. The obvious way to avoid this would be to proof-read and double check all of the links and content before you post. But what happens when […]
Read MoreUsing Advanced Searches on LinkedIn: 7 Areas of Focus
3Jul
As you get more familiar with social media marketing, you will find that you want to find new and exciting ways of finding information – in a quick and easy fashion. Beyond this, you want to be able to find the EXACT results you are searching for, not a bunch of unrelated information. Of all […]
Read MoreStep-By-Step: How to Do a Competitive Analysis on Social Media
24Jun
One of the things I tell prospective clients, as well as those interested in exploring the value of social media marketing for their company, is that one of the most important reasons to become involved with the social media world is to keep, or gain, a competitive edge over your competition. I’ve spoken before about […]
Read More10 Ways to Choose the Perfect LinkedIn Groups to Market Your Business
19Jun
Before I have written about the power of LinkedIn and one of its most popular features: LinkedIn Groups. I’ve discussed the power of using these groups to get your message in front of an audience of thousands, how to create your own custom group and even how to get the most out of the administration […]
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