One of the secrets to increasing your social media engagement is bringing your content strategy to life with visuals. And when you are ready to tell your company’s visual story – Instagram should be one of your first ports of call.  Not only is Instagram one of the fastest consistently growing social media hubs out […]

I’m never surprised when I hear that a local business isn’t doing well on Instagram—but I’m a little disappointed. Instagram can do so much good for local businesses! It’s too bad that so few small business owners understand how to succeed on Instagram. The problem isn’t Instagram, either; it’s the way people are posting. I […]

You don’t need a professional photographer to have a successful Instagram page! Instagram is about more than pretty photos of the New York skyline and cupcakes with fun frosting—it’s about connecting with your audience! And that’s something that your service business is completely capable of doing, provided you’re willing to put the time and resources […]

We all know the stereotype about people posting pictures of their food on Instagram. But how do you make sure people are sharing photos of your food? Word of mouth is worth a lot, and you’ll need a plan if you’re going to make people care about your restaurant. I’m tired of seeing restaurants flounder […]