by Forbes Agency Council | Expert Panel  Strong relationships with clients are a main component of any agency’s success. However, there may come a time when a client no longer fits with your agency’s direction or end goals, and you realize that you need to “break up” with them. When ending a client relationship, it’s […]

by Forbes Agency Council | Expert Panel  The study of what makes something go viral online has been some of the most diligent research done in the early 21st century. Virality basically guarantees success when it comes to digital advertising and marketing, as it leads to more organic shares, deeper engagement and a wider reach. […]

by Forbes Agency Council | Expert Panel  In addition to trust, clear communication is foundational to any professional team’s success. If its members have problems communicating with each other, it will not only reduce the team’s overall effectiveness, but could also damage morale, individual performance and even the bottom line. As their manager, you can […]

A few weeks ago, I was broken up with. It was by a longtime client, one whose relationship I thought I’d be nurturing for several years. It came completely out of the blue after working for weeks not only to figure out their six-month strategy but also to put into place their 12-month contract. The […]

by Forbes Agency Council | Expert Panel  Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to devote enough time and resources to determining their own. Nonetheless, as with any client, it’s critical to measure […]

by Forbes Agency Council | Expert Panel  There are some ways of throwing together content that get a lot more traction than others. “Hacking” the content creation process allows a creator to be more effective and efficient with the content they produce. With so much information about content writing and marketing, it’s still difficult to […]

by Forbes Agency Council | Expert Panel  With the volume of technology available, agency leaders face a tough challenge in figuring out what the best solutions for their organizations are. Introducing new technology that doesn’t meet your needs, or adopting tools without properly training the employees who will use them, is a waste of money. […]

by Forbes Agency Council | Expert Panel  The year 2020 was so unpredictable and full of surprises — the overwhelming majority of them unpleasant or downright terrible — that people didn’t know what to expect next. To keep up to date with the latest developments, people have taken to their social media feeds to do […]

At some point, it will likely happen with every client. Either because they passionately believe in something or have chosen to exert control, at least once in every campaign you may have to talk your client out of making changes that could derail the success of their campaign. When a client is adamant about a […]