by Forbes Agency Council | Expert Panel
Brands are always looking to leverage the “latest thing” in terms of social media trends to help amplify their marketing and advertising, and this holiday season, the latest and greatest thing is TikTok. While many brands have begun to consider ways to make the most of their presence on the video-sharing platform, it’s still such a novel marketing channel, they may not be fully aware of TikTok’s wide-ranging capabilities, much less its most popular trends.
To guide brands and marketing teams working to turn fourth-quarter sales into a windfall for their bottom lines, 17 members of Forbes Agency Council offered up their best insights on how to leverage TikTok this holiday season. See their expert tips below and decide which methods might work best for your brand.