by Forbes Agency Council | Expert Panel  If there is one constant in the world of public relations executives, it’s that they are always busy. In addition to countless other responsibilities, they must maintain strong connections with their clients, understand their companies inside and out and stay on top of trends in their industry. Thankfully, […]

by Forbes Agency Council | Expert Panel  If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive. With so many channels available to help companies reach potential customers these days, though, it can be challenging to figure out the best way to create […]

by Forbes Agency Council | Expert Panel  Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users. Stories often offer more interactive options than regular social posts, and companies can use this to their advantage […]

For the first several years of my agency’s existence, our clients were largely healthcare-related. My co-owner is a registered nurse and has extensive experience in healthcare and medical sales. So to capitalize on that, our team and I became healthcare marketing experts. As time went on, however, our client base organically expanded and evolved. With […]

by Forbes Agency Council | Expert Panel  Choosing the right influencer for your business to partner with can lead to excellent results, connecting your brand with new customers and increasing sales. However, if their platform or fan base isn’t a great fit for your brand, this can have detrimental effects on your reputation and business. […]

by Forbes Agency Council | Expert Panel  Even if you’ve struggled to get the results you seek from your social media retargeting campaigns, don’t write off this tactic. The truth is, retargeting on social media can be a highly effective way to regain the interest of users who didn’t convert the first time they visited […]

by Forbes Agency Council | Expert Panel  Snapchat is not dead, especially among 18- to 29-year-olds, which is why marketers shouldn’t ignore advertising on this social network. With Snapchat, they can go beyond simply promoting a product and truly connect with members of Generation-Z on their home turf. To engage with this demographic, marketers will […]

by Forbes Agency Council | Expert Panel  Consumers turn to the internet to quickly and conveniently find the information and entertainment they want. To ensure they’re not distracted and annoyed by unwanted interruptions, many choose to enable ad blockers to improve their browsing experience. This means marketing agencies have to find creative ways to capture […]

by Forbes Agency Council | Expert Panel  From books to blog posts to podcasts, there’s no shortage of career advice available out there for agency professionals. Sometimes, though, one stellar piece of wisdom they received rang especially true, helping to shape the trajectory of their career. Whether you’re seeking insights on how to succeed in […]

by Forbes Agency Council | Expert Panel  Even with a highly competent, passionate and seasoned creative team, an agency that can’t make sales or land clients won’t survive. This is why it’s crucial for agencies to work toward attracting and keeping top sales talent on board. Of course, it can be a real challenge to […]