Social media marketing, like many other professions, requires precision and attention to detail. One of the smallest, but most important, of these details, is timing.
When the right time is to post your content greatly depends on which platform you’re using at the time. Even if you have the exact same piece of content and send it out to Facebook, Twitter, Instagram, and Pinterest at the same moment, they will all vary in terms of engagement rates. Subsequently, if you would post that same content during off hours, but on the same platform, its effectivity could also suffer.
As you create your content and decide to send it out to the world, keep the following schedules in mind:
Facebook Best- 2-5 pm, 6-8 am
Facebook Worse- 10 pm- 4 am
Twitter Best- 1- 3 pm
Twitter Worse 8pm- 8am
Pinterest Best 2 – 4 pm
Pinterest Worse – 1- 7 am
LinkedIn Best – 7 – 8:30 am
LinkedIn Worse – 9 am – 5 pm
Instagram Best – 4 pm – 9 pm
Instagram Worse – 8 am – 3 pm
Through extensive experience, our marketers have learned which times work and which don’t. We also have learned that your intended audience also influences the right publishing times. If you are trying to reach a younger audience, later times may work. If you’re trying to attract caregivers or healthcare workers, the morning might be better. It can be subjective when it comes down to it, but that’s why there are social media marketers who know exactly what to do!
Contact us today to learn how to have perfect timing on social media!