It’s kind of ironic- transparency is one of the best parts about social media, and the most frustrating. When things aren’t working the way they should, the lack of engagement shows up like a red flag. While social media has proven to be the most effective avenue for online brand awareness, there are times when the online public doesn’t seem to accept you. Still, there’s always hope.

With nearly 2 billion people actively logging onto Facebook alone, it’s never too late to try new tactics and push forward. Even the most successful social media campaigns have to tweak their approach from time to time.

Try the following great ways to shock the life back into your company’s social media efforts.

1. Add new visuals with new colors. Sure, you want to stay consistent with your company’s branding, but the right graphic designer knows how to turn the pre-existing material into something new and exciting. Find a way to create new pictures, videos, live broadcasts, GIFs and more.

2.  Try a different type of post. Perhaps you’ve become too sales-driven and need to add some fun? Or maybe you need to add some blogging? Or quotes? Or recipes? Either way, diversity is a great way to turn heads.

3. Invite your audience to participate! It is social media after all. You want people to start talking! You can do this in the form of polls, quizzes, and other various calls to action.

4. Utilize your industry’s community. Share material such as news, quotes, and trending topics that will grab your readers’ – and potential customers’– attention.

5. Advertise! A little bit of advertising will go a long way. A lot of advertising can propel your brand to new heights. Social media marketing isn’t as free as you might originally think, but you will quickly see results in a big way with this method.

Did you know that The Go! Agency expertly manages hundreds of Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+ accounts on a daily basis? Our staff is certified and trained in the most effective marketing techniques and researches what online audiences respond to the most. On a daily basis, we fine-tune our strategy so every client reaches its full potential. Isn’t it time you stand out on the internet?

Contact us today to see how The Go! Agency’s team can make Facebook work for you!

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