Slowly but surely, Snapchat is beginning to become a big player in social media. How can we tell? Facebook is starting to get nervous. They have created a bit of competition for the app-only platform including Instagram Stories and Lifestage. Marketers need to be aware of this new site that people are flocking to and understand how to utilize Snapchat. Below are some tools to help you become a social media superstar.

1. Multiple filters  – Filters are one of the most powerful and popular features on Snapchat. It’s one of the tools that makes it truly unique. But did you know you can add up to 3? Try this – Choose one. Hold the screen with one finger and keep swiping.The first one stays! Multiple filters will add a unique quality to your snaps.
2. Music – Add a little spirit to your snaps with some music. Open a music app like Pandora or play an MP3, return to Snapchat and start recording. Simple!
3. Snapcodes – A common complaint about Snapchat is its lack of account-finding resources. It’s almost impossible to find someone without their exact username unless they’re in your phone’s contact list. Their answer to this is Snapcodes. Similar to a QR code, if you scan one of these little pictures, you will be immediately taken to that person’s Snapchat name. It’s a helpful tool that is accompanied with some personalization options.
4. Cross promote –  The app only allows 30 characters per snap. Obviously, that isn’t a lot. Use the space to promote your Twitter or Instagram handle so you can pull your viewers to a platform with fewer restraints.
5. Custom filters – That’s right, you can make your own filters. It’s Snapchat’s form of advertising and doesn’t seem to be nearly as pricey as other options. Its effectivity is still to be determined, but since filters have become extremely popular, you may want to consider diving into the fun.
6. PayPal connectivity – People can transfer funds to each other via Snapchat’s chat feature. It’s a handy little tool that offers a new level of convenience.

Snapchat has a lot of little features, some are hidden little gems that really brighten up the social media experience. It’s still in its growing stages as a platform, but people are quickly flocking over to the fun yellow app.

What other Snapchat features do you know? Share below!

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