With social media platforms like Instagram, Pinterest, and Snapchat rising in popularity, we see visual content becoming increasingly essential. After all, who wants to read anymore? Social media requires a nice balance of eye-capturing imagery and engaging copy. That being said, you can’t just pick a random picture, throw it onto your timeline, and expect gold. There are certain requirements each platform administers. So let us see just how ready your photo library is for social media, shall we?
Those who run the big social media companies know full well that images are key to a successful post. These people have a job to do, which is controlling the stream of content that goes through their platforms and to ensure it doesn’t turn into chaos. As a result, dimensions for imagery have been created and must be adhered to. Since these images are on the web, they are measured in pixels. Here are the rules:
Facebook:
– Cover photo- 851px x 315px
– Profile photo- 180px x 180px
– Images in updates- 1200px x 630px
Twitter:
– Header photo- 1500px x 500px
– Profile photo- 400px x 400px
– Pictures embedded in tweets- 440px x 220px
Instagram:
-Profile photo- 110px x 110px
-Thumbnail photos- 161px x 161px
-Posted images- 640px x 640px
LinkedIn:
– Cover photo- 974px x 300px
– Profile photo- 400px x 400px
– Banner image- 646px x 220px
If you decide to go against these rules, you’ll find yourself with an image that has been inappropriately cropped or a pixelated mess. Consult with your graphic designer, photographer, or social media manager to be sure that your pics are perfect.
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