by Forbes Agency Council | Expert Panel 

Even with a highly competent, passionate and seasoned creative team, an agency that can’t make sales or land clients won’t survive. This is why it’s crucial for agencies to work toward attracting and keeping top sales talent on board.

Of course, it can be a real challenge to find and hire the best of the best. The most effective, successful salespeople can work in any industry and often have their choice of opportunities. Fortunately, there are steps agency owners can take to successfully recruit and retain top sales talent in a competitive market. Below, 15 members of Forbes Agency Council share their top tips for doing so.

This article originally appeared on Forbes.com, on June 1, 2021. Read the rest of the article here.