by Forbes Agency Council | Expert Panel
With the creator economy exploding and social media fans becoming more aware of its lucrative potential, quality user-generated content may not be free for brands to use much longer. In the burgeoning world of paid fan content, merely having their work showcased by a brand online might not be enough of a draw for fans any longer.
As social media users come to realize how valuable the fan content they produce really is to the brands they follow, marketers must focus on building stronger partnerships with these content creators to retain access to what used to be considered “free” user-generated content.
Here, seven members of share tips to help marketers build more effective partnerships with creators to create and leverage paid fan content.
