Content plays a key role in all aspects of digital marketing, so here are the top trends that are here to stay or becoming more relevant in 2024:
AI Will Become a Focus
Artificial intelligence has been the topic of discussion in the marketing world for some time now, but in 2024, its influence is set to reach new heights.
From smart chatbots providing instant customer support to networking prompts, AI is becoming a helpful tool for marketers, and it seems it will only become more helpful.
Hyper-personalization Will Only Get Bigger
In today’s world, social media is riddled with content of all sorts. This is why personalization has become a focus and powerful tool for marketers to use to cut through that noise.
However, in 2024, it’s not just about addressing customers by their first name, it’s about understanding their interests, behaviors, and even emotions.
Everyone Can Be An Influencer
Over the years, the definition of influence has expanded beyond traditional celebrities and influencers. In 2024, everyone has the potential to be an influencer, regardless of follower count or celebrity status. Micro-influencers, in particular, are gaining traction as brands recognize the value of authentic niche communities.
Using real-life customers is the perfect way to become more relatable and authentic about what you provide as a brand. The best part? Modern-day social media has opened up so many doors for regular users with little to no following to leverage their audience, no matter what size it is.
Relatable Content is Key
In a world where authenticity is king (or is that content?), relatable content is more important than ever. Consumers crave content that speaks to their lived experiences, challenges, and aspirations.
By humanizing their brand and showing the people behind the products, companies can create deeper connections with their audience and a sense of community.
Live Streaming is Still Relevant
Despite the growing interest in pre-recorded video content, live streaming continues to be a driving force for many brands. It says something about the brand when they go out of their way to live stream and speak one-on-one with their audience. There is a certain level of authenticity that greatly outshines other forms of content.
In 2024, live streaming will remain a powerful tool for brands to engage with their audience in real-time, whether it’s hosting Q&A sessions, product launches, or behind-the-scenes tours.
In conclusion, it is set to be an exciting year for content in 2024. Who knows, we may even see something completely new this year!
